SEO Content Lead — Crypto & iGaming Strategy

BC Game; Melbourne; Presencial; AUD 120.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Ownership of content strategy for a全球品

Health and wellbeing support

Central Melbourne office

Descripción de la vacante

BC Game is seeking an SEO Content Lead to own our search content strategy across casino, sportsbook and crypto topics. You will lead writers and freelancers, set quality standards, and ensure pages rank, convert and stay compliant.

You will collaborate with the technical SEO team on on-page optimisation and report performance to drive continuous improvement. This role requires strong leadership and a proven track record in SEO content.

Formación

• 5+ years of experience in SEO content and leadership of a content team.
• Background in iGaming or crypto content.
• Strong keyword strategy and content planning.
• Sharp editorial eye and high quality standards.
• Experience managing writers and freelancers to deadlines.
• Comfort working with technical SEO teams and using data to drive decisions.

Responsabilidades

• Set the content strategy for search and plan content across casino, sportsbook and crypto pages.
• Lead the SEO content team including coordinators, writers and freelancers; set quality standards.
• Collaborate with the technical SEO team on on-page optimisation and report performance.

Conocimientos

5+ years SEO content

iGaming/crypto content

Keyword strategy

Editorial standards

Managing writers/freelancers

Data-driven decisions with SEO teams

Australian working rights

Descripción del empleo

BC Game is seeking an SEO Content Lead to own our search content strategy across casino, sportsbook and crypto topics. You will lead writers and freelancers, set quality standards, and ensure pages rank, convert and stay compliant.

You will collaborate with the technical SEO team on on-page optimisation and report performance to drive continuous improvement. This role requires strong leadership and a proven track record in SEO content.