SEO Tech Lead

BC Game; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Global brand ownership

Health & wellbeing

Melbourne office

Team events

Job summary

BC Game in Melbourne is seeking an SEO Tech Lead who thrives on crawl budgets, Core Web Vitals, and hreflang. You will own the technical foundations of our search presence across casino, sportsbook and crypto, working closely with engineering to keep platforms fast and crawlable.

This is a hands-on leadership role. You’ll set the technical SEO strategy, lead the team, and translate requirements into developer tickets while collaborating with content and product to ensure pages rank and convert.

Qualifications

• 5+ years in SEO with strong technical SEO and leadership experience.
• Deep knowledge of crawling, indexing, rendering, site architecture, and international SEO.
• Proficient with SEO tools and log file analysis.
• Strong communication with developers and cross-functional teams.

Responsibilities

• Own the technical SEO strategy across platforms and markets.
• Lead and mentor the SEO team, turning fixes into wins.
• Run technical audits covering crawlability, indexation, site speed.
• Collaborate with content, product and brand teams to optimise pages.
• Measure performance with dashboards and adapt to algorithm updates.

Skills

Technical SEO

Leadership

Data analysis

HTML/CSS/JS

Crawling & indexing

Tools

Screaming Frog

Google Search Console

GA4

Ahrefs

Semrush

Log file analysis

Job description

Build the engine that gets us found

The best content in the world means nothing if search engines can't crawl it, understand it and rank it. That's where you come in.

We're looking for an SEO Tech Lead who gets excited about crawl budgets, Core Web Vitals and hreflang, and who loves watching a technical fix turn into a ranking jump. You'll own the technical foundations of our search presence across casino, sportsbook and crypto, in some of the most competitive search markets in the world.

This is a hands-on leadership role. You'll set the technical SEO strategy, lead the people who carry it out, and work side by side with engineering to make our platforms fast, crawlable and built to win on search.

What you’ll do

Own technical SEO strategy

• Set the technical SEO roadmap across our casino, sportsbook and crypto platforms, across multiple markets and languages
• Decide what to fix, build and test first, and make the case for why it matters
• Run regular technical audits covering crawlability, indexation, site architecture, internal linking and page speed

Make our sites fast, crawlable and rankable

• Lead work on Core Web Vitals, JavaScript rendering, structured data, canonicalisation and hreflang
• Use log file analysis, crawl data and Search Console to find issues before they cost us traffic
• Guide site migrations, launches and platform changes so we protect rankings and grab new ones
• Turn technical SEO requirements into clear tickets and priorities developers can act on
• Work with content, product and brand teams so every page is optimised, converts and meets brand and compliance requirements

Measure, report, improve

• Build dashboards and reports that show clearly how search is performing and where the next wins are
• Track algorithm updates and industry changes, and adapt quickly
• Test, learn and keep pushing for better results

What you’ll bring

• 5+ years in SEO, with substantial technical SEO experience and proven experience leading a team
• Deep knowledge of crawling, indexing, rendering, site architecture, structured data and international SEO
• Hands-on skill with tools such as Screaming Frog, Google Search Console, GA4, Ahrefs or Semrush, and log file analysers
• A solid working knowledge of HTML, CSS and JavaScript, and confidence talking with developers
• Strong analytical skills, and the habit of letting data guide your decisions
• Experience managing priorities, people and deadlines in a fast-moving environment
• Full Australian working rights (permanent resident or citizen). This role does not offer sponsorship.

Bonus points for

• Experience running multilingual or multi-market SEO at scale
• Experience with sportsbook sites and live sports content
• Experience with large-scale site migrations or headless/JavaScript-heavy platforms
• SQL, Python or BigQuery for SEO analysis and automation
• Additional languages

What we offer

• Competitive salary, reviewed annually
• Real ownership of technical search strategy for a global brand
• Health and wellbeing support, in and out of work
• A brand-new office in central Melbourne, stocked with snacks and drinks
• Team lunches and regular company events

Why join us?

This is your chance to own search for a global brand in one of the toughest, most rewarding markets online. You'll shape the roadmap, build the team, work with talented engineers, and see your impact in the numbers every week. If you love the technical side of SEO and you're ready to lead, we'd love to hear from you.