Senior Specialist, Digital Marketing

Bridgestone Australia Ltd.; Adelaide; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Onsite parking

Employee discounts on Bridgestone Tyre

Modern head office

Volunteer leave

Wellbeing programs

Job summary

Bridgestone Australia Ltd. is seeking a senior digital marketing specialist to drive performance across digital acquisition channels and AI-enabled opportunities. You will lead paid media, local search, and Google Business Profile, while partnering with agencies and ANZ teams to optimise ROI and growth.

The role combines strategic thinking with hands-on execution, analytics-driven decision making, and a relentless focus on results for Bridgestone and its brands.

Qualifications

• Experience in digital acquisition, performance marketing or lead generation.
• Expertise across paid media channels including Google Ads and Meta.
• Experience managing agency relationships and accountability for performance outcomes.
• Strong understanding of analytics, attribution, conversion optimisation and ROI measurement.
• Experience working with customer data, audience segmentation and marketing technology platforms.
• Knowledge of SEO, local search and Google Business Profile optimisation.
• Exceptional analytical, project management and stakeholder engagement skills.
• Tertiary qualifications in Marketing, Commerce or a related discipline (desirable).
• Certifications related to Google Ads, Google Analytics, Meta Blueprint or similar.

Responsibilities

• Develop and execute digital acquisition strategies that drive leads, customer growth and commercial outcomes across Bridgestone and associated brands.
• Manage and optimise paid media, local search and Google Business Profile performance to maximise lead generation and conversion.
• Identify new opportunities in AI, digital partnerships, marketing technology integrations and evolving search channels to maintain competitive advantage.
• Analyse campaign performance, customer data and sales outcomes to provide insights, optimise investment and improve ROI.
• Oversee agency partner performance and collaborate with internal teams across ANZ to share best practice, drive innovation and deliver business growth.

Skills

Digital marketing

Paid media

Analytics

Attribution

ROI measurement

Agency management

Stakeholder engagement

Google Ads

Meta Ads

Local search

SEO

Google Business Profile

Data-driven

Education

Marketing/Commerce degree

Other relevant degree

Tools

GA4

Google Analytics

CRM platforms

Marketing automation

Job description

Drive Digital Growth for One of Australia's Most Trusted Brands.

We're looking for a digital marketing specialist with deep technical expertise and a relentless focus on performance. You understand the mechanics behind paid media, customer acquisition, attribution, local search and emerging AI-driven discovery channels. While you'll partner with agencies and stakeholders to execute, your expertise allows you to challenge assumptions, interrogate results and ensure every marketing dollar is working harder. You'll combine strategic thinking with analytical rigour, leading the evolution of our digital acquisition ecosystem and helping Bridgestone stay ahead of changing customer behaviours, search technologies and competitive pressures.

Key responsibilities

• Develop and execute digital acquisition strategies that drive leads, customer growth and commercial outcomes across Bridgestone and associated brands.
• Manage and optimise paid media, local search and Google Business Profile performance to maximise lead generation and conversion.
• Identify new opportunities in AI, digital partnerships, marketing technology integrations and evolving search channels to maintain competitive advantage.
• Analyse campaign performance, customer data and sales outcomes to provide insights, optimise investment and improve ROI.
• Oversee agency partner performance and collaborate with internal teams across ANZ to share best practice, drive innovation and deliver business growth.

About you

We're looking for a senior digital marketing specialist who combines strategic thinking with a hands-on approach and a passion for continuous improvement.

• Demonstrated experience in digital acquisition, performance marketing or lead generation roles.
• Strong expertise across paid media channels including Google Ads and Meta.
• Experience managing agency relationships and holding partners accountable for performance outcomes.
• Strong understanding of analytics, attribution, conversion optimisation and ROI measurement.
• Experience working with customer data, audience segmentation and marketing technology platforms.
• Knowledge of SEO, local search and Google Business Profile optimisation.
• Exceptional analytical, project management and stakeholder engagement skills.
• Tertiary qualifications in Marketing, Commerce or a related discipline (desirable).
• Relevant certifications related to Google Ads, Google Analytics, Meta Blueprint or similar.

Our People Commitment

At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.

We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.

We offer flexibility that enhances wellbeing and performance, and the security of working for a trusted global brand.

We take pride in our friendly and supportive community. Together, we are working towards our mission of 'Serving Society with Superior Quality'.

We believe in creating a workplace where you feel valued for your contributions and inspired to do your best work.

Our perks include:

• Competitive total remuneration package, inclusive of market-related base pay.
• Discounts on Bridgestone tyres and servicing for you, your family and friends!
• Work from our modern head office and enjoy the convenience of free onsite parking.
• Financial education, wellbeing support, and a range of employee discounts on private health, cars and car hire, hotels and other retailers.
• Annual paid volunteer leave to give back to a cause that matters to you – now that's rewarding.

Your Growth, Our Future.