Digital Marketing Manager

Accen; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Accent Group is seeking an experienced Digital Marketing Manager to own paid media for our fashion and lifestyle brands. You will drive customer acquisition, revenue growth and long-term brand performance from in-house teams, partnering with Brand, eCommerce, CRM and Creative functions.

You’ll translate trading calendars into integrated strategies, manage budgets and forecasts, and optimise campaigns across social, search, shopping and emerging channels.

Qualifications

• 5+ years in performance or digital marketing, ideally in retail/fashion.
• Experience managing paid media across multiple brands.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Own paid media strategy and channel plans across a portfolio of brands.
• Manage campaigns end-to-end from planning to optimization and reporting.
• Lead activity across Paid Social, Paid Search, Shopping, Performance Max, Video, Display, Affiliate.
• Translate trading calendars and product launches into full-funnel media plans.
• Own media budgets, forecasting and investment decisions for profitable growth.
• Optimize ROAS, MER, CAC, revenue and new customer growth.
• Collaborate with Brand, eCommerce, CRM and Creative teams.
• Build a test-and-learn approach across audiences, creatives, channels and journeys.
• Own paid media reporting and provide actionable insights.
• Stay ahead of platform changes and emerging digital opportunities.

Skills

Paid media expert

Google Ads

Meta Ads Manager

GA4

Attribution

Tracking

Performance reporting

eCommerce growth

Shopify

Stakeholder management

Tools

GA4

Google Ads

Meta Ads Manager

Shopify

Pixels

Conversion APIs

Reporting/visualisation tools

Job description

Posted Sunday 30 August 2026 at 2:00 pm | Expires Sunday 27 September 2026 at 1:59 pm

Join Accent Group one of Australia and New Zealand's largest retail groups. With 850+ stores, 34 iconic brands and 30+ online platforms, we're home to some of the world's most recognised names, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, Lacoste, Sports Direct and Vans. We're driven by innovation, passionate about our people and committed to creating exceptional experiences for our customers and teams. Here individuality is celebrated, performance is rewarded and you'll be empowered to make your mark!

We're looking for an experienced Digital Marketing Manager to take ownership of paid media across Accent Group's growing portfolio of fashion and lifestyle brands.

This is a hands-on role for a commercially minded performance marketer who knows how to turn brand and trading priorities into high-performing, full-funnel media strategies.

You'll lead paid media in-house, driving customer acquisition, revenue growth and long-term brand performance, while working closely with teams across Brand, eCommerce, CRM, Creative, Merchandise and Planning.

What you'll do

• Own paid media strategy and channel plans across a portfolio of brands
• Manage campaigns end-to-end - from planning and campaign builds through to optimisation, reporting and post-campaign analysis
• Lead activity across Paid Social, Paid Search, Shopping, Performance Max, Video, Display, Affiliate and emerging channels
• Translate trading calendars, product launches and brand campaigns into integrated full-funnel media strategies
• Own media budgets, forecasting and investment decisions to maximise profitable growth
• Optimise performance across key commercial and customer metrics including ROAS, MER, CAC, revenue and new customer growth
• Partner with Brand, eCommerce, CRM and Creative teams to ensure media and creative are working together to deliver results
• Build a strong test-and-learn approach across audiences, creative, channels, bidding and customer journeys
• Own paid media reporting, turning data into clear insights, actions and recommendations
• Stay ahead of platform changes, new technology and emerging digital opportunities

What we're looking for

You'll bring 5+ years' experience in performance or digital marketing, ideally within retail, fashion, lifestyle or a multi-brand eCommerce environment.

You're:

• A hands-on paid media expert with strong experience across Google Ads and Meta Ads Manager
• Commercially minded and confident managing significant media budgets
• Highly analytical, with strong knowledge of GA4, attribution, tracking and performance reporting
• Experienced in driving profitable customer acquisition and eCommerce growth
• Comfortable managing multiple priorities in a fast-moving trading environment
• Curious, data-driven and always looking for opportunities to improve performance
• A strong communicator who can influence stakeholders and turn complex data into clear actions
• Proactive, accountable and comfortable taking ownership
• Experience withproduct feeds, pixels, conversion APIs, Shopify and reporting or visualisation tools will be highly regarded.

Why Join Us?

This is your opportunity to take real ownership of paid media and make a genuine commercial impact within one of Australia's leading retail groups.

You'll play a key role in building an in-house centre of excellence, shaping how we invest, test, optimise and grow across the entire customer journey.
At Accent Group, you'll work in a fast-paced environment where ideas are encouraged, performance matters and there is real opportunity to make your mark!

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.