Digital Marketing Specialist

Hive Empire Pty Ltd; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Life Leave

Free daily lunch in-office

Parental leave (up to 16 weeks)

Job summary

Finder is seeking a Digital Marketing Specialist in Sydney to set and execute paid media strategies with a focus on improving ROAS and growing revenue and margins. You will explore across channels from search to paid social to display, working with an in-house designer and external agencies to bring strategies to life.

Your primary focus is on the insurance verticals (health, car, home). Insurance is a high-growth area where you can make an impact, helping Australians find a better deal through

Qualifications

• 2-4 years experience managing large social, display or native ad campaigns.
• Strong understanding of Meta and TikTok ad platforms.
• Some experience managing SEM campaigns in Google Ads.
• Proficiency in leveraging AI and LLM tools to enhance marketing efficiency and creative output
• Data-driven approach, with a test and learn mindset.
• Ability to analyse marketing campaign data in Excel, Google Sheets, Google Analytics, etc.
• You're adaptable and enjoy working in an agile environment.

Responsibilities

• Develop paid media strategies to ensure we hit performance targets.
• Performance marketing campaign optimisation and management across channels including paid search, paid social, display and native.
• Evaluating and testing new channel opportunities.
• Working with our designers on creative concepts and proactively briefing new ideas.
• Collaborating cross-functionally to drive growth initiatives beyond the scope of paid media.

Skills

Meta Ads

TikTok Ads

Google Ads (SEM)

AI tools for marketing

Data analysis

Agile environment

Tools

Google Analytics

Excel

Google Sheets

LLM tools

Job description

Digital Marketing Specialist

Who we are

At Finder, our mission is simple: we help people win at money.

We're the independent research engine behind millions of better financial decisions — we do the heavy lifting so our customers don't have to. Whether they're trying to save money, grow it, or grab a reward they can't get direct, we make sure they get a genuinely better deal.

We're a global fintech crew with hubs in Sydney, New York, London, and Wroclaw — engineers, analysts, content creators, and marketers who are genuinely nosy about money. We hire people who'd rather move fast and figure it out than wait for permission. The work is real, too: what you do actually changes what someone does with their money.

If that sounds like your kind of problem, this is the seat for you.

Role Overview

Finder is one of Australia's largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Aussies can compare over 100 categories with Finder, providing a unique opportunity for you to develop complex strategies covering varied verticals.

As a Digital Marketing Specialist, you'll be responsible for setting and executing paid media strategies, with an objective of improving ROAS and growing paid revenue & margin. You'll have the freedom to explore working across a variety of channels, from search to paid social to display to negotiating partnerships and custom placements. Our in-house designer and external creative agencies are available to support you in bringing your strategies to life.

Your primary focus will be on our insurance verticals, which covers health, car and home. Insurance is an established and high growth vertical here at Finder; you'll be able to make your mark both on the business but also by helping more Australians find a better deal by using our service.

Main Responsibilities

• Develop paid media strategies to ensure we hit performance targetsa
• Performance marketing campaign optimisation and management across channels including paid search, paid social, display and native.a
• Evaluating and testing new channel opportunitiesa
• Working with our designers on creative concepts and proactively briefing new ideasa
• Collaborating cross-functionally to drive growth initiatives beyond the scope of paid media

Essential Requirements

• 2-4 years experience managing large social, display or native ad campaigns
• Strong understanding of Meta and TikTok ad platforms
• Some experience managing SEM campaigns in Google Ads
• Proficiency in leveraging AI and LLM tools to enhance marketing efficiency and creative output
• Data-driven approach, with a test and learn mindset
• Ability to analyse marketing campaign data in Excel, Google Sheets, Google Analytics, etc.
• You're adaptable and enjoy working in an agile environment

Essential Requirements

• 5 days of additional 'Life Leave' each year to use for life's big moments.
• Free daily lunch in-office.
• Generous gender-neutral parental leave (up to 16 weeks in Australia).

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email [e-mail] with any questions or feedback.