Senior Digital Growth & Acquisition Strategist

Bridgestone Australia Ltd.; Adelaide; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Onsite parking

Employee discounts on Bridgestone Tyre

Modern head office

Volunteer leave

Wellbeing programs

Job summary

Bridgestone Australia Ltd. is seeking a senior digital marketing specialist to drive performance across digital acquisition channels and AI-enabled opportunities. You will lead paid media, local search, and Google Business Profile, while partnering with agencies and ANZ teams to optimise ROI and growth.

The role combines strategic thinking with hands-on execution, analytics-driven decision making, and a relentless focus on results for Bridgestone and its brands.

Qualifications

• Experience in digital acquisition, performance marketing or lead generation.
• Expertise across paid media channels including Google Ads and Meta.
• Experience managing agency relationships and accountability for performance outcomes.
• Strong understanding of analytics, attribution, conversion optimisation and ROI measurement.
• Experience working with customer data, audience segmentation and marketing technology platforms.
• Knowledge of SEO, local search and Google Business Profile optimisation.
• Exceptional analytical, project management and stakeholder engagement skills.
• Tertiary qualifications in Marketing, Commerce or a related discipline (desirable).
• Certifications related to Google Ads, Google Analytics, Meta Blueprint or similar.

Responsibilities

• Develop and execute digital acquisition strategies that drive leads, customer growth and commercial outcomes across Bridgestone and associated brands.
• Manage and optimise paid media, local search and Google Business Profile performance to maximise lead generation and conversion.
• Identify new opportunities in AI, digital partnerships, marketing technology integrations and evolving search channels to maintain competitive advantage.
• Analyse campaign performance, customer data and sales outcomes to provide insights, optimise investment and improve ROI.
• Oversee agency partner performance and collaborate with internal teams across ANZ to share best practice, drive innovation and deliver business growth.

Skills

Digital marketing

Paid media

Analytics

Attribution

ROI measurement

Agency management

Stakeholder engagement

Google Ads

Meta Ads

Local search

SEO

Google Business Profile

Data-driven

Education

Marketing/Commerce degree

Other relevant degree

Tools

GA4

Google Analytics

CRM platforms

Marketing automation

Job description

Bridgestone Australia Ltd. is seeking a senior digital marketing specialist to drive performance across digital acquisition channels and AI-enabled opportunities. You will lead paid media, local search, and Google Business Profile, while partnering with agencies and ANZ teams to optimise ROI and growth.

The role combines strategic thinking with hands-on execution, analytics-driven decision making, and a relentless focus on results for Bridgestone and its brands.