Senior Paid Social Specialist

Searchability; Melbourne; Hybrid; AUD 90,000 - 110,000; Full time

Job summary

Searchability Australia is seeking a Senior Paid Social Specialist in Melbourne to lead strategy and execution of paid social campaigns for a portfolio of clients. You will conduct audience research, build campaigns, test creative ideas and continuously optimise performance.

You will work closely with account managers, present insights, and drive growth with a data-backed approach. Hybrid role with Richmond offices, and local market expertise is essential.

Qualifications

• 4+ years experience in paid social within a specialist or agency environment.
• Australian agency experience.
• LOCAL market knowledge.
• Proven track record creating and leading strategies across industries and campaign types including lead generation and e-commerce.
• Strong knowledge of Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager and other major platforms.

Responsibilities

• Lead the strategy and execution of paid social campaigns across a portfolio of clients.
• Perform audience research, campaign builds, creative testing and performance optimisation.
• Shape the long-term approach to growth and present insights to clients and account managers.
• Mentor junior team members and contribute to setting best practices across social campaigns.

Skills

Paid social strategy

Local market knowledge

Agency experience

Campaign management

Audience research

Communication skills

Fast-paced adaptation

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Job description

• 4+ years experience in a paid social focused role
• Australian agency experience
• MUST have LOCAL market knowledge
• Must have full working rights - no sponsorship can be offered in the future
• $90K - $110K DOE
• Hybrid role - offices based in Richmond

WHO WE ARE

As one of the more seasoned agencies in Melbourne, we have been a trailblazer in digital marketing from the very beginning. We bring decades of experience, armed with insights into long term strategies that truly deliver. In a space that is fast changing and highly competitive, experience is everything, and our team is here to guide clients through it all. Our mission is to empower businesses to thrive online. We know that SEO and paid media are at the core of success and we are committed to building strong foundations and delivering exceptional results.

WHAT YOU WILL BE DOING

As our Senior Paid Social Specialist, you will lead the strategy and execution of paid social campaigns across a portfolio of clients. You will be hands on with audience research, campaign builds, creative testing, and performance optimisation while also shaping the long term approach to deliver growth. While paid social will be your focus, exposure to paid search and programmatic will be useful for broader client needs. You will work closely with account managers and clients, presenting insights, driving innovation, and ensuring strategies are backed by performance data. You will also contribute to mentoring junior members of the team and setting best practice across social campaigns.

YOU WILL NEED

• 4+ years experience in paid social within a specialist or agency environment
• Australian agency experience
• LOCAL market knowledge
• A proven track record creating and leading strategies across industries and campaign types including lead generation and e-commerce
• Strong knowledge of Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager and other major platforms
• Excellent communication skills, written and verbal
• The ability to work in a fast paced environment while delivering strong results

IT'S NICE TO HAVE

• Industry relevant certifications