Senior Product Marketing Coordinator

GFG Alliance; Newcastle; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Paid parental leave

Health insurance at corporate rates

Employee discounts

Job summary

InfraBuild is seeking a Senior Product Marketing Coordinator to join the Rural Marketing Team at the Mayfield campus. You will coordinate and execute campaigns across digital, print and traditional channels, aligning with business objectives and working with sales, product and agencies.

This hands-on B2B role blends creative flair with project management as you own initiatives from concept to delivery, developing digital activity with Salesforce CRM and Marketing Cloud, and shaping two iconic

Qualifications

• 3-5 years' marketing experience in campaign coordination, brand management and digital marketing.
• Strong project management and organisational skills with timely delivery.
• Creative mindset with graphic design capabilities and high attention to detail.
• Proficiency in Adobe Creative Suite and content creation for digital channels.
• Experience with CRM platforms and marketing automation; Salesforce is highly regarded.
• Rural/agricultural sector experience is advantageous.

Responsibilities

• Plan, coordinate and deliver campaigns across digital, print and traditional channels.
• Manage brand communications, website content and marketing collateral for Rural brands.
• Develop digital marketing activities, including Salesforce CRM and EDM campaigns.
• Collaborate with sales, product, tech and agencies for promotions and events.
• Monitor performance, manage timelines and budgets, use insights to improve.

Skills

Campaign coordination

Brand management

Digital marketing

Project management

Content creation

Graphic design

Tools

Adobe Creative Suite

Salesforce

Job description

About the role

We're looking for an experienced and highly proactive Senior Product Marketing Coordinator to join our Rural Marketing Team at InfraBuild Wire.

This is an exciting opportunity for a hands-on B2B marketer. Reporting to the National Marketing & Brand Communications Manager and based onsite at our Mayfield campus, you'll be responsible for coordinating and executing marketing initiatives, working closely with internal and external stakeholders to ensure campaigns, content and brand priorities are delivered on time and aligned with business objectives.

This role will allow you to combine your creative flair with strong project management skills, taking ownership of multiple initiatives from concept through to delivery.

What you will be doing

• Plan, coordinate and deliver marketing campaigns across digital, print and traditional advertising channels.
• Manage brand communications, website content, marketing collateral and promotional materials, ensuring consistency across our Rural brands.
• Develop and manage digital marketing activity, including Salesforce CRM and Marketing Cloud EDM campaigns.
• Work closely with sales and service teams, product and technical teams, and external agencies to coordinate seasonal promotions, product launches and industry events.
• Monitor campaign performance, manage project timelines and budgets, and use customer insights and market research to identify opportunities for improvement.

You will be rewarded with

• The opportunity to help shape the creative output for two iconic rural brands and make a tangible contribution to business growth.
• Opportunities to develop your skills across multiple marketing disciplines and continue your professional growth.
• A varied and engaging role offering a balance of creativity, strategy and hands-on project delivery.

Primary Benefits

We offer a range of benefits designed to support you at work and beyond:

• Paid parental leave - 20 weeks paid Primary Carer Leave and 3 weeks Partner Leave, plus superannuation contributions during unpaid leave (eligibility applies).
• Health cover at discounted rates - Access corporate rates with nib Health Insurance to support you and your family.
• Everyday savings - Access a wide range of employee discounts across major brands, including retail, travel and lifestyle.

What you will bring

• 3-5 years' demonstrated marketing experience, ideally in a broad role spanning campaign coordination, brand management and digital marketing.
• Strong project management and organisational skills, with a proven ability to manage multiple priorities and deliver projects to deadline.
• A creative mindset, graphic design capabilities, strong attention to detail and excellent written and verbal communication skills.
• Proficiency in Adobe Creative Suite, with experience creating and editing digital content and branded materials.
• Experience with digital marketing platforms, CRM systems and marketing automation tools, with Salesforce experience highly regarded.
• Experience in the agricultural or rural sector would be advantageous.

Why join us?

We offer more than just a job. We provide a dynamic environment built around three pillars that define our commitment to our people and our industry:

• Work with a greater purpose - Join us in our pursuit of a sustainable future and contribute to our nation’s legacy.
• Work well, live better - Experience a safe, supportive and inclusive environment that values you as a whole person and where wellbeing matters.
• Build your own future - Take ownership of your development, build your skills and embrace everyday opportunities to grow.

About us

InfraBuild is Australia's largest manufacturer of wire for construction, manufacturing and mining applications.

From nails to wire rope, our products support essential industries across Australia and New Zealand, backed by locally produced steel and a fully integrated supply chain.