Senior Product Marketing Coordinator

Gfg-Alliance; Mayfield; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Paid parental leave

Health cover at discounted rates

Everyday savings

Job summary

InfraBuild is seeking an experienced Senior Product Marketing Coordinator to join the Rural Marketing Team. Based on-site at the Mayfield campus, you will coordinate and execute campaigns, manage brand priorities and collaborate with internal and external stakeholders to deliver outcomes aligned with business objectives.

You'll blend creativity with strong project management, owning multiple initiatives from concept to delivery, including digital, print and events, while using market insights to

Qualifications

• 3-5 years of marketing experience across campaigns, brand management and digital activities.
• Strong project management skills and ability to deliver to deadlines.
• Creative mindset with attention to detail and strong written/verbal communication.
• Proficient with CRM platforms and marketing automation tools; Salesforce experience preferred.

Responsibilities

• Plan, coordinate and deliver marketing campaigns across digital, print and traditional channels.
• Manage brand communications, website content, marketing collateral and promotional materials.
• Develop and manage digital marketing activity including Salesforce CRM and Marketing Cloud EDM campaigns.
• Collaborate with sales, product and agencies to coordinate promotions, launches and events.
• Monitor campaigns, manage timelines and budgets, and leverage insights for improvements.

Skills

Campaign coordination

Brand management

Digital marketing

CRM systems

Adobe Creative Suite

Salesforce Marketing Cloud

Project management

Content development

Tools

Salesforce Marketing Cloud

Adobe Creative Suite

Job description

We're looking for an experienced and highly proactive Senior Product Marketing Coordinator to join our Rural Marketing Team at InfraBuild Wire.

This is an exciting opportunity for a hands-on B2B marketer. Reporting to the National Marketing & Brand Communications Manager and based onsite at our Mayfield campus, you'll be responsible for coordinating and executing marketing initiatives, working closely with internal and external stakeholders to ensure campaigns, content and brand priorities are delivered on time and aligned with business objectives.

This role will allow you to combine your creative flair with strong project management skills, taking ownership of multiple initiatives from concept through to delivery.

What you will be doing:

• Plan, coordinate and deliver marketing campaigns across digital, print and traditional advertising channels.
• Manage brand communications, website content, marketing collateral and promotional materials, ensuring consistency across our Rural brands.
• Develop and manage digital marketing activity, including Salesforce CRM and Marketing Cloud EDM campaigns.
• Work closely with sales and service teams, product and technical teams, and external agencies to coordinate seasonal promotions, product launches and industry events.
• Monitor campaign performance, manage project timelines and budgets, and use customer insights and market research to identify opportunities for improvement.

You will be rewarded with:

• The opportunity to help shape the creative output for two iconic rural brands and make a tangible contribution to business growth.
• Opportunities to develop your skills across multiple marketing disciplines and continue your professional growth.
• A varied and engaging role offering a balance of creativity, strategy and hands‑on project delivery.

Primary Benefits:

We offer a range of benefits designed to support you at work and beyond:

• Paid parental leave - weeks paid Primary Carer Leave and 3 weeks Partner Leave, plus superannuation contributions during unpaid leave (eligibility applies).
• Health cover at discounted rates - Access corporate rates with nib Health Insurance to support you and your family.
• Everyday savings - Access a wide range of employee discounts across major brands, including retail, travel and lifestyle.

What you will bring:

• 3-5 years' demonstrated marketing experience, ideally in a broad role spanning campaign coordination, brand management and digital marketing.
• Strong project management and organisational skills, with a proven ability to manage multiple priorities and deliver projects to deadline.
• A creative mindset, graphic design capabilities, strong attention to detail and excellent written and verbal communication skills.
• Proficiency in Adobe Creative Suite, with experience creating and editing digital content and branded materials.
• Experience with digital marketing platforms, CRM systems and marketing automation tools, with Salesforce experience highly regarded.
• Experience in the agricultural or rural sector would be advantageous.

We offer more than just a job. We provide a dynamic environment built around three pillars that define our commitment to our people and our industry:

• Work with a greater purpose - Join us in our pursuit of a sustainable future and contribute to our nation's legacy.
• Work well, live better - Experience a safe, supportive and inclusive environment that values you as a whole person and where wellbeing matters.
• Build your own future - Take ownership of your development, build your skills and embrace everyday opportunities to grow.

InfraBuild is Australia's largest manufacturer of wire for construction, manufacturing and mining applications.

From nails to wire rope, our products support essential industries across Australia and New Zealand, backed by locally produced steel and a fully integrated supply chain.

We invite you to forge your career in a workplace where passion meets purpose, wellbeing is nurtured and the opportunity to thrive is in your hands.

We're committed to building an inclusive workplace that reflects the communities we serve. We encourage applications from people of all backgrounds, experiences and perspectives. Your diversity helps us create more sustainable and innovative steel solutions for Australia's future.

We are a 6 Circle Back Initiative Employer - we commit to respond to every applicant.