Senior B2B Product Marketing Lead

GFG Alliance; Newcastle; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Paid parental leave

Health insurance at corporate rates

Employee discounts

Job summary

InfraBuild is seeking a Senior Product Marketing Coordinator to join the Rural Marketing Team at the Mayfield campus. You will coordinate and execute campaigns across digital, print and traditional channels, aligning with business objectives and working with sales, product and agencies.

This hands-on B2B role blends creative flair with project management as you own initiatives from concept to delivery, developing digital activity with Salesforce CRM and Marketing Cloud, and shaping two iconic

Qualifications

• 3-5 years' marketing experience in campaign coordination, brand management and digital marketing.
• Strong project management and organisational skills with timely delivery.
• Creative mindset with graphic design capabilities and high attention to detail.
• Proficiency in Adobe Creative Suite and content creation for digital channels.
• Experience with CRM platforms and marketing automation; Salesforce is highly regarded.
• Rural/agricultural sector experience is advantageous.

Responsibilities

• Plan, coordinate and deliver campaigns across digital, print and traditional channels.
• Manage brand communications, website content and marketing collateral for Rural brands.
• Develop digital marketing activities, including Salesforce CRM and EDM campaigns.
• Collaborate with sales, product, tech and agencies for promotions and events.
• Monitor performance, manage timelines and budgets, use insights to improve.

Skills

Campaign coordination

Brand management

Digital marketing

Project management

Content creation

Graphic design

Tools

Adobe Creative Suite

Salesforce

Job description

InfraBuild is seeking a Senior Product Marketing Coordinator to join the Rural Marketing Team at the Mayfield campus. You will coordinate and execute campaigns across digital, print and traditional channels, aligning with business objectives and working with sales, product and agencies.

This hands-on B2B role blends creative flair with project management as you own initiatives from concept to delivery, developing digital activity with Salesforce CRM and Marketing Cloud, and shaping two iconic