Product Marketing Manager - Sydney

GFG Alliance; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

InfraBuild is seeking a product marketing leader to drive growth for SENSE 600 and SENSE Solutions® across Australia. You will shape go-to-market strategies, partner with Commercial, Innovation and Engineering, and translate market insights into commercial outcomes.

As the product champion for SENSE, you will connect technical capability with customer needs, influence stakeholders, and help InfraBuild become the leading building products and solutions partner in construction.

Qualifications

• Relevant qualification in business, marketing, engineering or a related field.
• Experience launching products and developing customer-focused value propositions.
• Strong commercial and analytical skills turning market insights into strategies.
• Ability to influence stakeholders and deliver outcomes in complex environments.

Responsibilities

• Develop and execute go-to-market strategies for SENSE 600 and SENSE Solutions.
• Build compelling customer value propositions with Innovation, Engineering and Commercial teams.
• Drive market development and growth through targeted campaigns and customer engagement.
• Analyse market trends, customer needs and competitor activity.
• Analyse customer and market insights to identify opportunities and support growth.
• Identify and prioritise growth opportunities across products, channels, regions and customer segments.
• Lead cross-functional initiatives, influence stakeholders and track performance against commercial objectives.

Skills

Product marketing

Commercial strategy

Go-to-market

Cross-functional collaboration

Presentation skills

Education

Business/Marketing/Engineering degree

Job description

Join a 2026 AFR BOSS Best Places to Work Gold Winner and 2026 Sustainability Champion recognised by the World Steel Association. Play a key role in shaping our performance across the InfraBuild business.

Lead the growth and adoption of SENSE 600 and SENSE Solutions®, helping drive innovation across Australia's construction industry. Working closely with Commercial, Innovation, Engineering and customer-facing teams, you'll shape go-to-market strategies, strengthen customer value propositions and turn market insights into commercial outcomes.

As the product champion for SENSE, you'll connect technical capability with customer needs, influence stakeholders across the business and help deliver InfraBuild's vision of becoming the leading building products and solutions partner to the construction industry.

What you will be doing:

• Develop and execute go-to-market strategies for SENSE 600 and SENSE Solutions®, including market positioning, commercialisation and sales enablement.
• Build compelling customer value propositions in partnership with Innovation, Engineering and Commercial teams.
• Drive market development and growth through targeted campaigns, specification programs and customer engagement initiatives.
• Analyse market trends, customer needs and competitor activity to identify opportunities and inform strategy.
• Analyse customer and market insights to identify opportunities and support business growth.
• Identify and prioritise growth opportunities across products, channels, regions and customer segments.
• Lead cross-functional initiatives, influence stakeholders and track performance against commercial objectives.

You will be rewarded with:

• Strategic exposure through partnership with executive leaders and key stakeholders across the business.
• The opportunity to shape the future growth of SENSE 600 and SENSE Solutions® across Australia.
• A highly visible role with broad influence across one of Australia's leading steel manufacturing and construction solutions businesses.

We offer a range of benefits designed to support you at work and beyond:

• Paid parental leave that goes further - 20 weeks paid Primary Carer Leave and 3 weeks Partner Leave, plus superannuation contributions during unpaid leave (eligibility applies)
• Health cover at discounted rates - Access corporate rates with nib Health Insurance to support you and your family
• Flexible vehicle options - Novated leasing options available, providing a tax-effective way to finance and manage your vehicle

What you will bring:

• Relevant qualification in business, marketing, engineering or a related field.
• Demonstrated experience in product marketing, commercial strategy or go-to-market roles, with proven results.
• Experience launching products and developing customer-focused value propositions.
• A strategic and commercially minded approach, with the ability to influence stakeholders, build cross-functional alignment and deliver outcomes in complex environments.
• Strong commercial and analytical skills, turning market insights into actionable strategies.
• Strong communication, project management and presentation skills.
• Experience in industrial, manufacturing, construction, infrastructure or other B2B markets will be highly regarded.

We offer more than just a job; we provide a dynamic environment built on three pillars that define our commitment to both our team and our industry.

• Work with a greater purpose - join us on our pursuit of a sustainable future and contribute to our nation’s legacy.
• Work well, live better – experience a safe, supportive and inclusive environment which values you as a whole person and where wellbeing matters.
• Build your own future – grow and drive your own development to grow your skills. Every day is an opportunity to grow.

InfraBuild is Australia’s leading integrated steel manufacturing, distribution and recycling business.

We operate a circular steel model, recycling scrap into new steel and supplying products that support construction, infrastructure and industry across the country.

Our focus is simple. Help customers build more efficiently, with locally made steel and lower embodied carbon solutions.

We invite you to forge your career in a workplace where passion meets purpose, wellbeing is nurtured and the opportunity to thrive is in your hands.

We’re committed to building an inclusive workplace that reflects the communities we serve. We encourage applications from people of all backgrounds, experiences and perspectives. Your diversity helps us create more sustainable and innovative steel solutions for Australia’s future.

We are a 2026 Circle Back Initiative Employer – we commit to respond to every applicant.