Senior PR & Influencer Campaigns Lead

Bastion; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Bastion in Sydney is seeking a Senior PR & Influencer Manager to lead headlines, craft compelling influencer partnerships and turn ideas into campaigns that spark conversation.

You'll own campaigns from strategy to execution, build strong media relationships, manage creator partnerships and advise leading brands across retail and lifestyle on standout earned media moments within a collaborative, high-energy team.

Qualifications

• 5+ years' experience in PR, communications or influencer marketing.
• Agency-side experience preferred.
• Strong media relationships and ability to land coverage.
• Understanding influencer landscape and managing creator campaigns.
• Excellent writing skills and news sense.
• Confidence managing clients, pitching media and negotiating with talent.
• Excellent organisational skills and the ability to juggle multiple campaigns.
• Proactive, can-do attitude and a genuine love of teamwork.

Responsibilities

• Make headlines by finding compelling stories, crafting killer media angles and securing coverage.
• Create integrated influencer campaigns, identify talent, manage partnerships and deliver results.
• Work with brands, becoming their trusted communications advisor.
• Develop creative PR campaigns, launches, activations and integrated marketing initiatives.
• Build relationships with journalists, editors, creators and industry contacts.
• Own campaigns from strategy through to execution, while mentoring junior team members.

Skills

Media relations

Influencer marketing

Content writing

Campaign management

Client handling

Job description

Bastion in Sydney is seeking a Senior PR & Influencer Manager to lead headlines, craft compelling influencer partnerships and turn ideas into campaigns that spark conversation.

You'll own campaigns from strategy to execution, build strong media relationships, manage creator partnerships and advise leading brands across retail and lifestyle on standout earned media moments within a collaborative, high-energy team.