Senior PR & Influencer Manager

Bastion; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Bastion in Sydney is seeking a Senior PR & Influencer Manager to lead headlines, craft compelling influencer partnerships and turn ideas into campaigns that spark conversation.

You'll own campaigns from strategy to execution, build strong media relationships, manage creator partnerships and advise leading brands across retail and lifestyle on standout earned media moments within a collaborative, high-energy team.

Qualifications

• 5+ years' experience in PR, communications or influencer marketing.
• Agency-side experience preferred.
• Strong media relationships and ability to land coverage.
• Understanding influencer landscape and managing creator campaigns.
• Excellent writing skills and news sense.
• Confidence managing clients, pitching media and negotiating with talent.
• Excellent organisational skills and the ability to juggle multiple campaigns.
• Proactive, can-do attitude and a genuine love of teamwork.

Responsibilities

• Make headlines by finding compelling stories, crafting killer media angles and securing coverage.
• Create integrated influencer campaigns, identify talent, manage partnerships and deliver results.
• Work with brands, becoming their trusted communications advisor.
• Develop creative PR campaigns, launches, activations and integrated marketing initiatives.
• Build relationships with journalists, editors, creators and industry contacts.
• Own campaigns from strategy through to execution, while mentoring junior team members.

Skills

Media relations

Influencer marketing

Content writing

Campaign management

Client handling

Job description

Are you a PR and influencer gun who knows how to land a headline, build brilliant creator partnerships and turn a great idea into a campaign that gets people talking?

We're looking for a talented Senior PR & Influencer Manager to join our team at Bastion, working with some of Australia's biggest and most exciting brands across retail, lifestyle and consumer sectors.

This isn't a role where you'll just be pushing out media releases. We want someone who lives and breathes earned media, knows what makes a story irresistible and can bring brands to life through clever PR, cultural moments and impactful influencer campaigns.

About us

Bastion is one of Australia's leading independent agencies, bringing together experts across PR, social, influencer, creative, digital, experiential and research.

We're a collaborative, ambitious and creative bunch who love delivering great work. You'll have the opportunity to work on high-profile campaigns alongside talented specialists, bringing big ideas to life.

What you'll be doing

• Making headlines: Finding compelling stories, crafting killer media angles and securing coverage across Australia's leading media outlets.
• Creating influencer magic: Driving integrated influencer campaigns, identifying talent, managing partnerships and delivering results.
• Working with brilliant brands: Managing exciting clients and becoming their trusted communications advisor.
• Bringing big ideas to life: Developing creative PR campaigns, launches, activations and integrated marketing initiatives.
• Building relationships: Growing your network of journalists, editors, creators and industry contacts.
• Owning your campaigns: Leading projects from strategy through to execution, while mentoring junior team members.

About you

You've got 5+ years' experience in PR, communications or influencer marketing, ideally agency-side, and you're ready for your next challenge.

You'll bring:

• Strong media relationships and a proven ability to land great coverage.
• A solid understanding of the influencer landscape and experience managing creator campaigns.
• A nose for news, creative thinking and excellent writing skills.
• Confidence managing clients, pitching media and negotiating with talent.
• Excellent organisational skills and the ability to juggle multiple campaigns.
• A proactive, can-do attitude and a genuine love of teamwork.

Why Bastion?

The brands.

Work with some of Australia's most recognised names on exciting, high-profile campaigns.

The variety.

From major media moments to influencer partnerships and integrated brand experiences, no two days are the same.

The people.

Join a talented, supportive team that loves great ideas, backs each other and celebrates the wins.

The opportunity.

Take ownership of your work, collaborate across an integrated agency and grow your career.

Sound like your kind of gig?

Come make some noise with us.