Public Relations Manager

TSHR; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

TSHR in Sydney seeks a Senior PR & Partnerships Manager to lead strategic PR, influencer collaborations and cross‑market campaigns across Australia, the US and UK. You will own partnerships, mentor the PR team, and collaborate with brand and marketing teams to drive growth in a fast-paced fashion environment.

The role offers genuine ownership, stakeholder engagement with senior leaders, and the opportunity to make a tangible impact for a recognised fashion brand in a dynamic market.

Qualifications

• Minimum 5+ years in PR or partnerships.
• Experience in fashion, beauty or lifestyle sectors.
• Proven media, influencer and agency relationships.
• Experience managing international campaigns and talent negotiations.
• Team leadership and people development experience.
• Strong communication with senior stakeholders.
• Strategic thinker who is hands-on and commercially aware.

Responsibilities

• Lead and execute PR strategies aligned with wider brand and marketing objectives.
• Develop and manage influencer, talent, media and brand partnerships.
• Build relationships across Australia, the US and UK markets.
• Oversee campaigns, product launches, brand activations and PR events.
• Manage PR budgets, talent negotiations and external partnerships.
• Work closely with Social, Creative, Marketing and eCommerce teams.
• Lead, mentor and develop the existing PR team, including one direct reports.

Skills

PR & Partnerships

Influencer marketing

Brand partnerships

Fashion / beauty / lifestyle

Media relationships

Leadership

Stakeholder management

Job description

This is a fast-paced environment, so we're looking for someone mature, commercially minded and confident operating at a senior level. Someone who can set the direction, build strong relationships, lead a team and take ownership of multiple campaigns and priorities while remaining hands-on when needed.

PR & Partnerships Manager | Fashion | Sydney

This is a fast-paced environment, so we're looking for someone mature, commercially minded and confident operating at a senior level. Someone who can set the direction, build strong relationships, lead a team and take ownership of multiple campaigns and priorities while remaining hands-on when needed.

The role

• Lead and execute PR strategies aligned with wider brand and marketing objectives.
• Develop and manage influencer, talent, media and brand partnerships.
• Build relationships across Australia, the US and UK markets.
• Oversee campaigns, product launches, brand activations and PR events.
• Manage PR budgets, talent negotiations and external partnerships.
• Work closely with Social, Creative, Marketing and eCommerce teams.
• Lead, mentor and develop the existing PR team, including one direct reports.

What we're looking for

• Strong experience across PR, influencer marketing and brand partnerships.
• Background within fashion, beauty, lifestyle or eCommerce.
• Established relationships with media, talent, influencers and agencies.
• Experience managing international campaigns and talent negotiations.
• Proven experience leading and developing a team.
• A mature, polished and confident communicator who can engage with senior stakeholders.
• Someone who is both strategic and hands-on, with strong commercial awareness, initiative and the ability to thrive in a fast-paced environment.

Sydney | 5 days in office

This is a great opportunity for an established PR professional ready to step into a senior position with genuine ownership, leadership responsibility and the opportunity to make an impact on a recognised fashion brand.

If this sounds like you, I'd love to hear from you.