Senior Performance Marketing Strategist - AU/NZ

adidas AG; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

adidas is seeking a Senior Specialist, Digital Performance Marketing based in Melbourne to shape how Australians and New Zealanders engage with the brand online. You’ll drive paid media to support adidas’ online store and app, turning interest into purchases while balancing growth with efficiency.

You’ll own media strategy, budget planning and campaign delivery across Google, Meta, TikTok and affiliates, partnering with local agencies and internal teams to optimise performance and maximise

Qualifications

• Practical experience in digital performance marketing with focus on ecommerce traffic and revenue.
• Experience planning multi-channel paid media campaigns across search, social and display.
• Experience managing media agencies, budgets and ROI assessment.
• Experience using campaign reporting and testing to improve performance.
• Experience aligning paid media with brand, merchandising and commercial priorities.

Responsibilities

• Develop and deliver the performance marketing strategy for Australia and New Zealand.
• Lead campaign planning and delivery across Google, Meta, TikTok, display and affiliates.
• Manage local media agencies with briefs, reviews and performance discussions.
• Own budgeting for a multi-million-dollar paid media program and optimize spend.
• Lead test-and-learn with agencies to improve efficiency and growth.
• Collaborate with Brand Activation, eCommerce and Analytics to align media with brand and commercial goals.

Skills

Performance marketing

Media strategy

Campaign optimization

Analytics

Budget management

Stakeholder management

Education

Digital marketing experience

Tools

Google Ads

Meta (Facebook) Ads

TikTok Ads

Display advertising platforms

Affiliate marketing

Job description

adidas is seeking a Senior Specialist, Digital Performance Marketing based in Melbourne to shape how Australians and New Zealanders engage with the brand online. You’ll drive paid media to support adidas’ online store and app, turning interest into purchases while balancing growth with efficiency.

You’ll own media strategy, budget planning and campaign delivery across Google, Meta, TikTok and affiliates, partnering with local agencies and internal teams to optimise performance and maximise