Pacific Brand Media Lead: Growth & Impact

Adidas Group; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

adidas in Melbourne is seeking a Manager, Brand Media to lead the Pacific Brand Media strategy and execution across Australia and New Zealand. You will translate global direction into locally relevant media plans and drive paid media activity to deliver brand visibility and commercial impact.

You will partner with Brand Communications, Digital Activation, Performance Marketing and agencies to launch major campaigns across multiple product lines while managing the media agency relationship and

Qualifications

• University degree in Business, Marketing, Communications or a related discipline.
• Approximately 5–8 years of relevant experience in media, marketing or a related field.
• Strong experience in paid media strategy, planning and buying, ideally across both brand-building and performance-focused campaigns.
• Demonstrated experience managing media budgets, working with external agencies and delivering integrated marketing campaigns.

Responsibilities

• Own and execute the adidas Pacific Brand Media strategy, translating global direction into locally relevant media plans across Australia and New Zealand.
• Plan and optimise year-round paid media activity, ensuring our investment delivers strong brand visibility, engagement and commercial impact.
• Monitor and improve key brand health metrics, including awareness, reach, frequency, share of search and search volume.
• Partner with Brand Communications, Digital Activation, Performance Marketing and agency teams to bring major campaigns to life across Rugby, Outdoor, Originals, Running, Football and Training.
• Collaborate with our Performance Marketing team and affiliate partners to deliver a connected, full-funnel media approach across the consumer journey.
• Lead our media agency relationship, overseeing campaign planning, briefing, execution, performance and continuous improvement.
• Work with partners including Google, Meta and Pinterest to explore new opportunities, test emerging formats and improve media effectiveness.
• Identify emerging media trends, test new approaches and share actionable insights with our Emerging Markets and Global teams.
• Adapt media plans to capitalise on unexpected sporting moments, cultural opportunities and local retail priorities.
• Manage media budgets (MAEX), ensuring accurate forecasting, effective investment allocation and alignment with adidas brand guidelines.

Skills

Media planning

Media buying

Budget forecasting

Stakeholder management

Agency management

Data interpretation

Education

University degree in Business/Marketing/Communications

Tools

Google Ads

Meta

Pinterest

Job description

adidas in Melbourne is seeking a Manager, Brand Media to lead the Pacific Brand Media strategy and execution across Australia and New Zealand. You will translate global direction into locally relevant media plans and drive paid media activity to deliver brand visibility and commercial impact.

You will partner with Brand Communications, Digital Activation, Performance Marketing and agencies to launch major campaigns across multiple product lines while managing the media agency relationship and