Digital Performance Marketing Lead – ANZ Growth

Adidas; Melbourne; On-site; AUD 110,000 - 170,000; Full time

Job summary

adidas is looking for a Senior Specialist, Digital Performance Marketing based in Melbourne to drive online growth across Australia and New Zealand. You will own media strategy, campaigns and budgets, collaborating with brand, eCommerce and analytics teams to maximize ROI.

You will lead multi-channel plans across Google, Meta, TikTok and affiliates, challenging ideas and turning insights into stronger campaigns that grow qualified traffic and revenue.

Qualifications

• Experience planning multi-channel paid media campaigns for eCommerce (traffic, conversions, revenue).
• Ability to translate brand/eCommerce objectives into media plans and targets.
• Strong analytical skills to turn data into actionable insights.
• Experience managing media budgets and reviewing agency plans.
• Collaborate effectively with brand, merchandising, eCommerce and analytics teams.

Responsibilities

• Develop and deliver performance marketing strategy for Australia & New Zealand.
• Lead campaign planning across Google, Meta, TikTok, display and affiliates.
• Oversee day-to-day campaign delivery and agency performance.
• Manage multi-million-dollar paid media budget and track spend vs plan.
• Lead test-and-learn to improve efficiency and growth.

Skills

Mid/funnel marketing

Campaign planning

Analytics & data-driven

Budget management

Agency management

Communication & stakeholder mgmt

Tools

Google Ads (Search & Shopping)

Meta (Facebook)

TikTok Ads

Display/ Affiliate platforms

Job description

adidas is looking for a Senior Specialist, Digital Performance Marketing based in Melbourne to drive online growth across Australia and New Zealand. You will own media strategy, campaigns and budgets, collaborating with brand, eCommerce and analytics teams to maximize ROI.

You will lead multi-channel plans across Google, Meta, TikTok and affiliates, challenging ideas and turning insights into stronger campaigns that grow qualified traffic and revenue.