Brand Media Lead – Pacific Markets

adidas AG; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Job summary

Adidas Australia is seeking a Manager, Brand Media to lead the Pacific Brand Media strategy across Australia and New Zealand. You will plan year-round paid media, optimise impact, and partner with agencies to deliver high-visibility campaigns.

You will manage media budgets, track brand health metrics and collaborate with Brand Communications, Digital Activation and Performance Marketing to drive cross-channel results.

Qualifications

• University degree in Business, Marketing, Communications or related field.
• 5–8 years of relevant experience in media, marketing or related field.
• Experience in paid media strategy, planning and buying across brand-building and performance campaigns.
• Experience managing media budgets and working with external agencies.

Responsibilities

• Own and execute the adidas Pacific Brand Media strategy for AU/NZ.
• Plan and optimise year-round paid media activity.
• Monitor and improve brand health metrics (awareness, reach, frequency).
• Collaborate with Brand Communications, Digital Activation, Performance Marketing and agencies.
• Lead the media agency relationship and oversee campaign planning, briefing, execution and optimization.
• Work with Google, Meta and Pinterest to test formats and improve effectiveness.
• Identify trends and share insights with regional/global teams.
• Adapt plans to capitalise on moments and local priorities.

Skills

Media planning

Media buying

Budget forecasting

Agency management

Cross-functional collaboration

Data interpretation

Performance marketing

Strategic thinking

Education

University degree in Business/Marketing/Communications

Tools

Google Ads

Meta Ads

Pinterest Ads

Google Analytics

Job description

Adidas Australia is seeking a Manager, Brand Media to lead the Pacific Brand Media strategy across Australia and New Zealand. You will plan year-round paid media, optimise impact, and partner with agencies to deliver high-visibility campaigns.

You will manage media budgets, track brand health metrics and collaborate with Brand Communications, Digital Activation and Performance Marketing to drive cross-channel results.