Senior Performance Marketing Lead: Search & Social (Hybrid)

The Upside; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working arrangement

Generous staff discount on THE UPSIDE

Small, ambitious team

Job summary

The Upside in Sydney seeks a Performance Marketing Senior Specialist (Search and Social) to own Google, Meta and emerging platforms for a global activewear brand across AU, US, UK and beyond. You will be in the accounts daily, managing a budget of ~AU$1M+ per year and shaping strategy reporting to the Head of Ecommerce and collaborating with a senior paid media strategist.

Ideal candidates have 4+ years in paid Search and Social, agency or in-house, with hands-on experience on Performance Max,

Qualifications

• 4+ years managing paid Search and Social for ecommerce or retail.
• Experience handling $75k+ monthly spend across Google Ads and Meta.
• Hands-on with feed-driven campaigns and forecasting.
• Ability to build media plans, forecasts and reports for leadership.

Responsibilities

• Plan, build and optimise Google Ads (Search, Shopping, PMax, YouTube) and Meta across AU, US, UK and International.
• Decide budget allocation across channels and markets based on results.
• Build quarterly channel plans, forecasts and present results to leadership.
• Keep Google Merchant Center feeds healthy by market and currency.
• Plan launches, collection drops and sales; own paid media in the marketing calendar.
• Build reports and dashboards in Google Sheets and Looker Studio; use GA4 and BigQuery data.
• Run a structured test plan and share learnings.
• Spend around 20% of time on SEO and GEO efforts.

Skills

Paid Search

Paid Social

Forecasting

Budget management

Analytics reporting

GA4

Tools

Google Ads

Meta Ads

Performance Max

Looker Studio

BigQuery

GoDataFeed

Klaviyo

Lexer

Job description

The Upside in Sydney seeks a Performance Marketing Senior Specialist (Search and Social) to own Google, Meta and emerging platforms for a global activewear brand across AU, US, UK and beyond. You will be in the accounts daily, managing a budget of ~AU$1M+ per year and shaping strategy reporting to the Head of Ecommerce and collaborating with a senior paid media strategist.

Ideal candidates have 4+ years in paid Search and Social, agency or in-house, with hands-on experience on Performance Max,