Performance Marketing Manager (D2C: Meta, Google, TikTok & CRO)

Duckies Shoes Pty Ltd; Gold Coast City; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Duckies Shoes Pty Ltd seeks a Performance Marketing Manager to own Meta, Google, and TikTok ads and drive conversion for a fast-growing D2C brand. You’ll manage budgets, tests and multi-market campaigns, ensuring data integrity across platforms and Shopify.

You’ll translate data into action, optimise funnels, and collaborate with a Content Strategist to improve landing pages, product pages and checkout flows. Hybrid working in AU, with strong growth across AU/UK/Europe.

Qualifications

• Hands-on experience running Meta, Google and TikTok ads for a D2C ecommerce brand.
• Proven track record in conversion rate optimisation with measurable results.
• Ability to explain how top-funnel changes impact checkout and metrics like AOV, CR and new-customer cost.

Responsibilities

• Own paid performance and conversion across Meta, Google and TikTok for four markets.
• Set budgets, structure accounts and scale campaigns with data-driven decisions.
• Own product feeds, Merchant Center and catalogues; ensure data quality and accuracy.
• Run a full-funnel optimization from ad click to repeat purchase; identify leaks and fix them.
• Lead weekly reporting on performance with actionable directions for the team.

Skills

Meta Ads

Google Ads

TikTok Ads

CRO

Shopify Admin

Data Analysis

A/B Testing

Tools

Shopify

Merchant Center

Conversions API

Pixels

Google Analytics

Heatmaps

Job description

Performance Marketing Manager (D2C: Meta, Google, TikTok & CRO)

Own Meta, Google, TikTok and conversion end to end, with serious budget behind you

Fast-growing Shopify Plus brand scaling across AU, UK and into Europe

Duckies makes first-walker shoes for little feet. We started on the Gold Coast and now ship to families across Australia, New Zealand, the UK and Europe. The UK has just become our biggest market, and France is next.

We've grown fast with a tiny team. We're now building a proper marketing function with three specialist roles, and this is the one that lives in the numbers.

The role

You'll own paid performance and conversion for Duckies, from the first impression through to the repeat order. The ad accounts are yours: you build in them, read them and make the calls. The funnel is yours too: if people are clicking and not buying, you find out why and fix it.

You won't make creative. Our Content Strategist does that. Your job is to tell them, every week, what's working, what isn't and why.

What you'll do

Paid channels

Run Meta, Google and TikTok day to day: structure, budgets, testing and scaling across four markets

Own tracking and data quality: pixels, Conversions API, consent, and making sure platform numbers reconcile with Shopify

Own the product feeds: Merchant Center, Meta and TikTok catalogues, feed attributes and schema

Manage to MER and new-customer cost, not platform ROAS

Conversion and the full funnel

Own the whole funnel: ad click, landing page, product page, add to cart, checkout, purchase and repeat purchase

Know the rate at every step, by device and by market, and spot the leak before anyone asks

Run a proper testing program on site: landing pages, product pages, cart and checkout, with a hypothesis and a result for each test

Use heat maps, session recordings and Shopify analytics to find out why people drop off, then make or brief the fix

Lift average order value and repeat purchase as well as conversion rate

Reporting

Report weekly on creative performance (thumb stop, watch time, add to cart, cost per purchase) with clear direction for what to make next

Be the person the business turns to for what the data says and what to do about it

What you'll bring

3+ years hands‑on in Meta, Google and TikTok ad accounts for a D2C ecommerce brand, building and optimising campaigns yourself

A track record in conversion rate optimisation: tests you ran yourself, with numbers

A full‑funnel view: you can explain how a change at the top affects checkout, and you know your conversion rate, add‑to‑cart rate, checkout completion, AOV and new‑customer cost off the top of your head

Real Shopify experience: you know your way around the admin, the analytics and the apps that connect it to your ad platforms

Comfort with unit economics: what we can afford to pay for a customer, and why

Depth in Google Shopping, Performance Max, Merchant Center and product feeds

Bonus skills we'd love

ChatGPT and AI marketing: experience with ChatGPT ads, or with getting a brand recommended in AI search results

Multi‑market or multi‑currency accounts

Probably not for you if

Your experience is mostly lead generation, bookings or managing people who run the accounts

You'd rather set strategy than be in the account every day

The details

Full‑time, permanent

Hybrid: two days a week in our Currumbin office, the rest from home

You'll report to the founder and work alongside our Content Strategist