Paid Social Media Specialist

TPG Telecom; Sydney; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Flexible hybrid work

Stay Connected Mobile

Stay Connected NBN

Your Leave

Learning Hub access

Corporate partner discounts

Job summary

TPG Telecom is seeking a Paid Social Media Specialist to activate and optimise paid social campaigns across its consumer brands. You will drive customer acquisition, brand consideration and engagement through precise targeting, creative testing and performance management.

You will manage campaigns across Meta, TikTok, Snapchat, Pinterest and other platforms, with strong focus on audiences, budgets and measurement.

Qualifications

• 3+ years' hands-on paid social experience within an agency or client-side environment.
• Strong experience with Meta Ads Manager and at least one additional paid social platform.
• Good understanding of paid social targeting, bidding, optimisation and creative formats.
• Experience with pixels, conversion APIs, audience integrations and campaign measurement.
• Strong analytical, organisational and stakeholder management skills.

Responsibilities

• Activate and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and other relevant platforms.
• Manage audiences, budgets, placements, creative implementation and campaign quality assurance.
• Monitor performance against reach, engagement, CPA, conversion and ROAS objectives.
• Develop structured testing plans across creative, audiences, bidding and campaign formats.
• Partner with creative, analytics and marketing technology teams on tracking, reporting and performance insights.

Skills

Paid social

Meta Ads Manager

Other platforms

Campaign optimization

Audience targeting

Job description

The Paid Social Media Specialist activates and optimises paid social campaigns across TPG Telecom's consumer brands. The role supports customer acquisition, brand consideration and engagement through effective targeting, creative testing and performance management.

You'll make impact by:

• Activate and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and other relevant platforms.
• Manage audiences, budgets, placements, creative implementation and campaign quality assurance.
• Monitor performance against reach, engagement, CPA, conversion and ROAS objectives.
• Develop structured testing plans across creative, audiences, bidding and campaign formats.
• Partner with creative, analytics and marketing technology teams on tracking, reporting and performance insights.
  

What you'll bring:

• 3+ years' hands-on paid social experience within an agency or client-side environment.
• Strong experience with Meta Ads Manager and at least one additional paid social platform.
• Good understanding of paid social targeting, bidding, optimisation and creative formats.
• Experience with pixels, conversion APIs, audience integrations and campaign measurement.
• Strong analytical, organisational and stakeholder management skills.
  

What's in it for you?

• Flexible hybrid way of working (from home and office)
• 'Stay Connected Mobile' - Access to a free mobile plan
• 'Stay Connected NBN' - Access to a free, high-speed NBN plan (up to 500 Mbps)
• 'Your Leave' - additional leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.