Senior Marketing Specialist

MEGT; Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Parental leave (14 weeks)

Hybrid working

Christmas close-down days

Salary packaging

Discounts

Employee Assistance Program

Job summary

MEGT is seeking a Senior Marketing Specialist based in Melbourne to strengthen our market position and drive customer acquisition and growth. Based at our head office in Ringwood, you’ll translate complex priorities into actionable marketing plans across B2B, B2C, government, RTO and industry audiences.

You will lead multi-channel campaigns, manage CRM and marketing automation, collaborate with ACP/TTW teams and internal stakeholders, and analyze results to continually improve performance.

Qualifications

• 8+ years of marketing experience with a track record in B2B or not-for-profit campaigns.
• Experience delivering multi-channel campaigns that generate leads and improve conversions.
• Strong digital performance marketing, CRM and customer journey knowledge.

Responsibilities

• Collaborate with senior stakeholders to develop and execute effective marketing solutions for MEGT's divisions, aligned with business and commercial objectives.
• Lead brand and performance marketing campaigns to drive brand awareness, lead generation, customer acquisition and engagement.
• Coordinate internal teams, external agencies, budgets and timelines to manage the delivery of cross-channel marketing activity.
• Analyse campaign performance, marketing effectiveness and customer insights to identify opportunities for continual improvement.

Skills

Marketing strategy

CRM platforms

Lead generation

Digital marketing

Stakeholder management

Campaign execution

B2B marketing

Not-for-profit experience

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

Based at our head office in Ringwood, the Senior Marketing Specialist reports to the Head of Marketing and plays a key role in strengthening MEGT's market position and driving customer acquisition, engagement and growth.

Working closely with our Apprentice Connect Provider (ACP) and Transition to Work (TTW) divisions, corporate teams and shared services stakeholders, you'll translate complex business priorities into effective marketing plans across our B2B, B2C, government, RTO and industry audiences.

This is a role for someone who enjoys both the strategy and the execution. You'll be comfortable developing marketing plans, executing multi-channel campaigns, working with internal stakeholders and agencies, using CRM and marketing automation platforms, and analysing results to continually improve performance.

Key Responsibilities

• Collaborate with senior stakeholders to develop and execute effective marketing solutions for MEGT's divisions, aligned with business and commercial objectives.
• Lead brand and performance marketing campaigns to drive brand awareness, lead generation, customer acquisition and engagement.
• Coordinate internal teams, external agencies, budgets and timelines to manage the delivery of cross-channel marketing activity.
• Analyse campaign performance, marketing effectiveness and customer insights to identify opportunities for continual improvement.

About You

• 8+ years' marketing experience and a tertiary qualification in Marketing
• B2B and/or not-for-profit experience will be highly regarded
• A track record of developing and delivering campaigns that generate leads, improve conversion or support customer acquisition
• Strong knowledge of digital performance marketing, CRM and customer journeys
• Demonstrated ability to manage marketing plans from strategy through to execution across multiple channels and evaluation
• Confidence collaborating with senior stakeholders, internal teams and external agencies, including briefing processes
• Excellent communication, project management and analytical skills

Find your ME at MEGT

At MEGT, we are a proud Australian not-for-profit that is helped over one million people kickstart amazing careers since 1982!

We're proud to be certified Great Place to Work - and we live it every day. We support work-life balance and offer great benefits to help you thrive:

• 14 weeks paid parental leave after 6 months
• Hybrid working arrangements
• 3 paid Christmas close-down days
• Buy or cash out extra annual leave + 17.5% leave loading
• Pro-rata long service leave after 7 years
• Salary packaging available (non-PBI)
• Travel, retail, entertainment and health insurance discounts
• Employee Assistance Program (includes Nurse on Call)

The MEGT Commitment

At MEGT, people are at the heart of everything we do. Our values—United, Savvy, Trailblazers, and Thrive—guide our culture and the way we work.

We are an Equal Opportunity Employer and Child Safe Organisation, committed to a safe, inclusive, and diverse workplace. We welcome applicants of all backgrounds, including women, First Nations People, veterans, individuals with disability, and people from minority groups. Learn more about our commitment here.