Senior Marketing Manager, Home Health

Australian Unity; Melbourne; Presencial; AUD 130.000 - 175.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Additional yearly Well-Being leave days

14-week paid parental leave

Employee Assistance Program

Maxxia Rewards

Descripción de la vacante

A leading healthcare firm in Melbourne seeks a Senior Marketing Manager to develop and drive integrated marketing strategies for Home Health. The role emphasizes customer acquisition and retention. Ideal candidates will have extensive experience in corporate marketing, preferably within home healthcare, and a strong background in brand strategy and data analysis. This position offers competitive benefits and the opportunity to make an impact in the wellbeing sector.

Formación

• Proven leadership in dynamic corporate marketing environments, preferably in home healthcare or aged care.
• Experience in driving integrated marketing strategies across multiple channels.
• Strong analytical skills to translate insights into actionable strategies.

Responsabilidades

• Develop and implement marketing strategies for Home Health.
• Maximize customer acquisition and retention through innovative marketing initiatives.
• Collaborate with the marketing team to support integrated marketing initiatives.

Conocimientos

Marketing strategy development

Customer acquisition

Relationship management

Brand strategy

Data analysis

Educación

Relevant tertiary and post-graduate qualifications

Herramientas

Marketing communication tools

Descripción del empleo

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We want to be the most trusted wellbeing company in Australia, and this means our focus on wellbeing starts with our people. We support our employees’ Real Wellbeing so that they can better support our members’ and customers’ wellbeing journey.

At Australian Unity we’re for Real Wellbeing. For us, Real Wellbeing means so much more than physical health. It’s about your standard of living, your personal relationships and being connected to your community. It’s about what you want to achieve in life, while having the security to get out and do what makes you happy.

We’re bold, warm and honest. We make a real difference to people’s wellbeing.

Working in partnership with the Head of Marketing – Home Health and the wider marketing team, the Senior Marketing Manager plays a critical role in the development and execution of an integrated marketing strategy for Home Health that drives growth.

Within Australian Unity Home Health you will have the opportunity to collaborate and build marketing initiatives across our partner brands including Let’s Get Care, Remedy Healthcare and Ramsay Connect.

In addition to the above the Senior Marketing Manager will play a key role in customer acquisition, maximizing lead generation, driving innovative customer experiences and supporting retention efforts. Additionally, the role focuses on building awareness and consideration for Australian Unity Home Health and its partner brands, positioning Australian Unity as provider of choice in the industry.

Key Accountabilities include, but are not limited to:

• Develop and implement marketing strategies for Home Health that maximise customer acquisition, retention, up-sell, cross-sell and revenue opportunities.
• Builds brand affinity for Home Health and positions the business as a provider of choice across all categories.
• Deliver a strategy to maximise growth opportunities for Australian Unity as funding landscape for Home Health and care services
• Deliver and execute retention and loyalty strategies for Home Health
• Ensure an optimal and integrated customer experience across all channels and platforms, along with an integrated suite of marketing communication collateral
• Identify, establish and leverage strategic sponsorship opportunities and industry alignments to maximise Australian Unity’s reputation as a provider of choice.
• Use customer data and insights to create customer propositions, test and learn activities and marketing communications to drive growth, customer satisfaction and word of mouth referrals
• Ensure delivery in-line with customer experience vision and objectives, as well as project budgets and deadlines.
• Collaborate in other customer experience work streams as the marketing representative
• Work collaboratively and positively with other members of the marketing team to support integrated marketing initiatives and strategic goals across the Australian Unity business.
• Build trusted partnerships with all key stakeholders, including the Executives for Home Health and wider Australian Unity Group

Key things we are looking for

• Relevant tertiary and post graduate qualifications preferred. Successful completion
• of a relevant post-graduate qualification would be highly regarded.
• Extensive experience in corporate marketing, with proven leadership in dynamic environments. Experience developed in home healthcare or aged care would be very well regarded.
• Demonstrated experience driving integrated brand and marketing strategies across multiple channels. With a demonstrated ability to achieve high growth targets.
• Strong experience in brand strategy, external communication and marketing communication.
• Proficiency in translating research insights into strategy and action.
• Advanced understanding of key marketing drivers of customer acquisition, growth and retention/loyalty.
• Ability to lead the strategic brand and marketing creative vision
• Excellent interpersonal, influencer and relationship management skills.

What’s on Offer

You will enjoy a range of great employee benefits and rewards including:

• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents PLUS our Bump to Baby’
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most.
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Where to from here?

Please contact Richard Maher, Talent Acquisition Practice Lead, for a confidential discussion or more details – [e-mail].

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Consulting, Marketing, and Product Management

• Industries

  Financial Services, Hospitals and Health Care, and Insurance

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