Marketing & Branding Specialist

Bitterjoy; Melbourne; On-site; AUD 100,000 - 115,000; Part time

Job summary

A vibrant smoothie and acai bar in Melbourne is looking for a Marketing and Branding Specialist to drive brand growth through innovative strategies and digital marketing. Candidates should have at least 3 years of experience in the food and beverage industry and be skilled in analyzing market trends and overseeing marketing campaigns. This role offers a part-time/full-time opportunity with a chance to work in a lively environment.

Qualifications

• Minimum 3 years experience in marketing & branding in the food and beverage field.
• Experience in managing digital marketing channels including SEO, email marketing, and social media.
• Strong ability to analyze market trends and customer behavior.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Analyze market trends for engagement improvement.
• Collaborate with teams to ensure brand alignment.

Job description

Get ready to blend joy into every day at Bitterjoy, Melbourne's newest smoothie and acai bar located near Queen Victoria Market in the bustling CBD. We're all about serving up vibrant flavours and wholesome goodness with a smile!

Job Type: Part-Time/ Full-Time

Key Responsibilities:

As the Marketing and branding specialist, you will play a pivotal role in shaping our brand’s growth. You will develop and execute comprehensive marketing strategies to promote our products, leveraging your understanding of trends, communication, and strategy to drive engagement. This role involves analyzing market trends, understanding customer behavior, and identifying opportunities to enhance Bitterjoy’s presence and sales. Working collaboratively with cross-functional teams, you will ensure brand alignment and guide the creative process to produce impactful campaigns.

Requirements:

• A love for spreading joy (and smoothies!) with a friendly, approachable attitude.
• Previous experience in manage, oversee and optimise digital marketing channels, including SEO, email marketing, and social media paid and unpaid, to maximize ROI and effectively reach target audiences.
• Oversee the creation of cohesive marketing materials across all touchpoints, including digital assets, email campaigns, and website content, ensuring alignment with Mode Mischief’s brand identity.
• Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve and innovate Mode Mischief’s marketing efforts.
• Assist in proposing and managing budgets for marketing activities, ensuring cost efficiency and aligning these with key activities.
• Coordinate and manage successful communication and implementation of creative marketing and social teams to ensure strategy is rolled out and implemented successfully.
• Continuously updating, adjusting and reviewing strategy rollout and making improvements where possible.
• Minimum 3 years experiences in marketing & branding in F&B field

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Retail

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