Senior Marketing Manager

SNDYS; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

SNDYS is seeking a Senior Marketing Manager for a full‑time, on‑site role in Sydney. You will lead the marketing strategy, brand positioning, and campaigns across digital and traditional channels.

Responsibilities include managing calendars, content creation, shoots, and launches. Collaborate with design, sales, and e‑commerce teams, and mentor the marketing group to drive long‑term growth.

Qualifications

• 3+ years in marketing leadership with strategic planning and brand management.
• Experience in digital marketing channels and influencer marketing.
• Strong analytical skills with marketing performance reporting.
• Direct‑to‑customer fashion experience and trend forecasting.
• Excellent written and verbal communication; leadership and mentoring ability.
• Proven ability to manage projects, timelines, budgets, and stakeholders.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent.

Responsibilities

• Lead overall marketing strategy, brand positioning, and campaigns.
• Plan and manage the marketing calendar across channels.
• Oversee content creation, social media, and shoots.
• Coordinate product launches and analyze performance data.
• Collaborate with design, sales, and e‑commerce teams.
• Manage external agencies and partners; ensure consistent messaging.
• Mentor marketing team members and support growth initiatives.

Skills

Marketing leadership

Strategic planning

Brand management

Campaign execution

Digital marketing

Analytics

E‑commerce

Communication

Project management

Mentoring

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

Marketing automation

CRM platforms

Content management systems

Job description

Company Description

SNDYS is an Australian-based fashion brand founded in 2012 by two partners with complementary business and fashion expertise. The brand is sold internationally and focuses on creating aspirational pieces that customers are proud to own. With a bold aesthetic and strong feminine influence, SNDYS offers quality, classic, and affordable designs. The team is committed to delivering fashion that balances timeless style with modern trends and accessible price points, while fostering a collaborative and creative working environment.

Role Description

The Senior Marketing Manager is a full‑time, on‑site role based in Sydney, NSW. This position is responsible for leading the overall marketing strategy, including brand positioning, campaign planning, and execution across digital and traditional channels. Day‑to‑day tasks include managing the marketing calendar, overseeing content creation and social media, coordinating photo shoots and product launches, and analyzing performance data to optimize campaigns. The role also involves collaborating closely with design, sales, and e‑commerce teams, managing external agencies and partners, and ensuring consistent brand messaging across all touchpoints. The Senior Marketing Manager will mentor marketing team members and support long‑term growth initiatives for the brand.

Qualifications

• Demonstrated experience (for 3+ years) in marketing leadership, including strategic planning, brand management, and campaign execution.
• Proficiency in digital marketing channels such as social media, email marketing, paid advertising (Meta, Tiktok, Google), influencer marketing and e‑commerce.
• Strong analytical skills, including experience with marketing analytics tools, performance reporting, and data‑driven decision‑making.
• Experience in direct‑to‑customer fashion, with a strong understanding of trend forecasting and customer behaviour.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling brand narratives.
• Proven ability to manage projects, timelines, budgets, and cross‑functional stakeholders effectively.
• Demonstrated experience in team leadership, mentoring, and developing marketing talent.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Comfort working on‑site in a fast‑paced, creative environment and adapting to shifting priorities.
• Familiarity with marketing automation, CRM platforms, and content management systems is highly beneficial.