Marketing Manager

Natalie Marie Jewellery PTY; Sydney; On-site; AUD 110,000 - 140,000; Full time

Job summary

Natalie Marie Jewellery in Sydney is seeking a Marketing Manager to blend thoughtful brand storytelling with commercial insight. You will plan and deliver marketing activities across ecommerce, retail and bespoke channels, driving brand connection and sales growth.

You’ll oversee the marketing calendar, manage external partners and use insights to continually optimise campaigns, with founders guiding strategy and providing hands-on leadership.

Qualifications

• Experience in a hands-on marketing role within premium consumer, lifestyle, fashion, jewellery or design-led business.
• Track record of planning and delivering campaigns across multiple channels.
• Commercial awareness and ability to interpret marketing results and identify improvements.
• Understanding of ecommerce, email marketing, social and paid media with agency collaboration.
• Strong project management to coordinate workloads, deadlines and external partners.
• Excellent written communication, creative judgement and attention to detail.

Responsibilities

• Develop practical marketing plans with founders aligned to business priorities and sales objectives.
• Manage the marketing calendar, balancing campaigns, launches and events with ongoing activity to support sales.
• Coordinate briefs, content production, approvals and rollout across channels.
• Track timelines, communicate priorities and identify delivery risks early.
• Maintain a consistent brand voice across customer communications.

Skills

Hands-on marketing

Campaign planning

Multi-channel marketing

Email marketing

CRM

Ecommerce

Social media

Paid media

Influencer marketing

Content coordination

Education

Marketing degree or equivalent

Tools

Shopify

Job description

Combine thoughtful brand storytelling with commercial insight at an independent fine jewellery brand.

Marketing Manager
Natalie Marie Jewellery | Sydney

Combine thoughtful brand storytelling with commercial insight at an independent fine jewellery brand.

About us

Founded in 2012, Natalie Marie Jewellery creates fine jewellery grounded in craftsmanship, connection and enduring design. From everyday pieces to bespoke commissions and ceremonial jewellery, our work celebrates the people and moments that matter.

We are a founder-led business with a deep appreciation for creativity, considered design and lasting customer relationships. We are looking for a Marketing Manager who shares these values and brings the organisation, initiative and commercial awareness to help us grow.

The opportunity

Working closely with our founders, you will plan and deliver marketing activity across ecommerce, retail and bespoke, ensuring our brand storytelling connects with customers and supports sales growth.

This is a hands on role combining campaign management, channel coordination and performance optimisation. You will oversee the marketing calendar, coordinate the team’s workload and deadlines, manage external partners and use insights to continually improve our activity.

You will work within a supportive structure, with our founders guiding creative direction and business strategy and overseeing formal people management. Your focus will be bringing clear priorities, strong marketing judgement and consistent execution to our plans.

What you’ll do

Marketing planning and campaign delivery

• Develop practical marketing plans with the founders, aligned with business priorities and sales objectives.

• Manage the marketing calendar, balancing campaigns, launches and events with ongoing activity that supports consistent sales.

• Coordinate briefs, content production, approvals and rollout across channels.

• Track timelines and dependencies, communicating priorities and identifying delivery risks early.

• Maintain a consistent brand voice and high standards across customer communications.

Digital marketing and commercial performance

• Coordinate activity across email, social, ecommerce, paid media, influencer marketing and partnerships.

• Manage our digital agency relationship, ensuring briefs, assets and activity align with agreed objectives.

• Review campaign and channel performance, translating insights into practical recommendations and actions.

• Work with our ecommerce team and agency to improve the customer journey, conversion and repeat purchase.

• Support effective email and CRM activity, including segmentation, lifecycle communications and campaign planning.

• Manage marketing budgets, forecast planned expenditure and evaluate return on investment, in collaboration with the founders.

Content, partnerships and brand experience

• Work closely with the Founder and creative team to translate brand direction into effective campaigns and content.

• Coordinate content requirements for both brand storytelling and sales focused marketing.

• Manage influencer, affiliate and collaboration activity, with clear deliverables and measures of success.

• Support retail and bespoke initiatives, events and launches with relevant marketing activity.

• Ensure messaging and assets are cohesive across digital and physical touchpoints.

Team coordination and ways of working

• Coordinate the marketing team’s workload, priorities and deadlines, ensuring everyone understands what is required.

• Run regular marketing work in progress meetings and maintain visibility of upcoming activity.

• Work with retail, bespoke, design and operations to gather inputs and keep projects moving.

• Improve everyday planning and delivery processes, including thoughtful use of automation.

About you

You are an organised, proactive marketer who enjoys bringing creative ideas to life and understanding how they perform. You are comfortable managing several projects, working collaboratively and taking responsibility for delivery.

You will bring:

• Experience in a hands on marketing role, ideally within a premium consumer, lifestyle, fashion, jewellery or design led business.

• A track record of planning and delivering campaigns across multiple channels.

• Commercial awareness and confidence interpreting marketing results to identify improvements.

• A working understanding of ecommerce, email marketing, social and paid media, including experience collaborating with specialist agencies.

• Strong project management skills and the ability to coordinate workloads, deadlines and external partners.

• Excellent written communication, creative judgement and attention to detail.

• A practical approach to budgets, reporting and prioritisation.

• An appreciation for craftsmanship, considered design and lasting customer relationships.

Experience with Shopify and email or CRM platforms would be valuable. We welcome applications from existing Marketing Managers and experienced marketers ready to take the next step.

Why join NMJ?

You will join an established independent brand, working closely with its founders and a small team who care about what they create.

This role offers meaningful involvement across the business, room to contribute ideas and the opportunity to see your work strengthen both customer connection and commercial results.