Designer – Marketing Collateral, Website & Social Media

Australian Naturalcare Products; Sydney; On-site; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary plus performancebon

Genuine career development pathways

Young collaborative team culture with3

Job summary

Australian Naturalcare Products is seeking a Designer with strong marketing instincts to own core design output—from monthly print collateral and website to product imagery and social content.

This role blends design execution with strategic thinking: plan proactively, analyze performance data, and run our design and social channels as an ongoing operation rather than one-off requests. You’ll collaborate across Marketing and Brand to drive growth.

Qualifications

• Bachelor's degree in Design, Visual Communication, Marketing, Communications or a related field.
• 3+ years of design experience spanning print, digital and social media in FMCG.
• Proficiency in Adobe Photoshop, Illustrator and InDesign with print production knowledge.
• Experience designing for and managing a website with a CMS/e-commerce platform (Shopify, WordPress, Squarespace).
• Experience retouching product photography for e-commerce and packaging.
• Video editing skills using Premiere Pro, CapCut or similar.
• Strong marketing instincts and understanding of brand strategy and consumer psychology.
• Deep knowledge of Instagram, TikTok, Facebook algorithms and formats.
• Excellent communication and stakeholder management; able to brief influencers/agencies.
• Full working rights in Australia.

Responsibilities

• Design monthly DM print materials and print-ready collateral from concept to print.
• Own website design and ongoing updates for product pages, banners, and UX consistency.
• Produce product imagery, photography retouching, packaging mockups.
• Create social media graphics, video covers/edits, digital ads and campaign visuals.
• Maintain brand guidelines and templates across print, digital and social channels.
• Manage content calendar, scheduling, publishing cadence, and community management.
• Track performance metrics and provide actionable recommendations.
• Coordinate with influencers and external agencies, reviewing deliverables for quality.
• Collaborate with Marketing, Brand, Sales and Product to align campaigns.

Skills

Design

Marketing instincts

Branding

Adobe Photoshop

Illustrator

InDesign

Video editing

CMS/e-commerce platforms

Photography retouching

Education

Bachelor's degree in Design, Visual Communication, Marketing, Communications or a related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Premiere Pro

CapCut

Shopify

WordPress

Squarespace

Job description

We are looking for a Designer with strong marketing instincts and an operational mindset to own our brand's core design output — from monthly print collateral and website to product imagery and social media content. This is not a pure execution role — you'll need to think like a marketer, plan proactively, read performance data, and run our design and social channels as an ongoing, always-on operation rather than a series of one-off requests.

Key responsibilities

1. Print, Website & Product Design

• Design monthly Direct Mail (DM) print materials — catalogues, flyers and in-store/point-of-sale collateral — from initial concept through to print-ready files;
• Own the design and ongoing management of the company website, including product pages, banners, promotional updates and overall visual/UX consistency;
• Produce product-related imagery for e-commerce, retail listings, catalogues and marketing use, including product photo retouching and packaging mockups.

2. Social Media & Digital Visual Design

• Design social media graphics, short-form video covers/edits, digital ads and campaign visuals for the brand;
• Maintain and evolve the brand's visual guidelines and content templates to ensure a consistent, on-brand look across print, digital and social channels;
• Turn around creative assets quickly to support the marketing calendar, new product launches and promotions.

3. Social Media Content Production

• Plan and produce engaging content (static, carousel, and short-form video) for Instagram, TikTok, Facebook and other relevant platforms;
• Write or collaborate on captions and scripts, ensuring tone of voice, storytelling and visual style align with brand guidelines and target audience;
• Stay ahead of platform trends, cultural moments and competitor activity to generate original, high-performing content ideas.

4. Social Media Account Operations

• Own the content calendar, scheduling, publishing cadence, and day-to-day community management (comments, direct messages, engagement) across all social channels;
• Track key performance metrics (reach, engagement rate, follower growth, conversion) and produce regular reporting with clear, actionable recommendations;
• Monitor platform algorithm changes and industry trends, adapting content and posting strategy to sustain healthy, long-term account growth;
• Coordinate with influencers/creators (KOLs/KOCs) and external agencies, briefing content requirements and reviewing deliverables for quality and brand fit.

5. Cross-Functional Collaboration

• Work closely with Marketing, Brand, Sales and Product teams to align print, digital and social output with campaigns and new product launch timelines;
• Contribute design and social media expertise to the planning of integrated marketing campaigns.

About you

• Bachelor's degree in Design, Visual Communication, Marketing, Communications or a related field
• 3+ years of experience in a design role spanning print, digital and social media, ideally within FMCG (food & beverage, beauty/personal care, or household goods)
• Proficiency in Adobe Photoshop, Illustrator and InDesign, with solid print production knowledge (print-ready files, CMYK, bleed/trim)
• Experience designing for and/or managing a website, including working with a CMS/e-commerce platform (e.g. Shopify, WordPress, Squarespace)
• Confident with product photography retouching and preparing product imagery for e-commerce, catalogues and retail listings
• Video editing skills using tools such as Premiere Pro, CapCut or similar
• Strong marketing instincts — a solid understanding of brand strategy, consumer psychology and content that drives engagement and sales
• Deep, practical understanding of Instagram, TikTok, Facebook (and ideally Pinterest/YouTube Shorts) algorithms and content formats
• Excellent communication and stakeholder management skills, able to brief and manage influencers, agencies, printers and internal teams
• Full working rights in Australia

What We Offer

• Competitive salary plus performance bonus
• Genuine career development pathways and ongoing training
• A young, collaborative team culture with real creative ownership

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