Senior Marketing Manager

Keypath Education; Melbourne; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible working arrangements

Health & wellbeing programs

Learning & growth opportunities

Employee Assistance Program

Company events and activities

Staff discounts for Master's degrees

Job summary

Join a forward-thinking company as a Senior Marketing Manager, where you will lead innovative marketing strategies that drive growth in online education. This role offers the chance to shape impactful marketing plans, collaborate with cross-functional teams, and build strong partnerships with universities. Embrace a supportive environment that fosters your professional development while making a significant impact on student outcomes. If you're passionate about education and marketing, this is your opportunity to thrive in a dynamic and rewarding role.

Qualifications

• Expertise in developing and executing marketing strategies.
• Strong analytical skills to drive performance and optimization.

Responsibilities

• Lead go-to-market strategies for online postgraduate programs.
• Manage cross-functional teams to achieve marketing goals.

Skills

Strategic Marketing

Performance Analysis

Cross-functional Leadership

Agile Methodologies

Stakeholder Management

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Google Analytics

CRM Software

Marketing Automation Tools

Job description

Get AI-powered advice on this job and more exclusive features.

Keypath Education – 6th Best Place to Work in Australia*

Marketing that transforms futures: Lead strategy in action, inspire teams, and drive growth in online education

At Keypath Education, we partner with leading Australian universities to deliver world-class online postgraduate programs. We’re looking for a strategic, insights-driven and performance-focused Senior Marketing Manager to lead cross-functional teams, shape go-to-market strategies, and drive business success for one of the top universities in Australia, and globally.

*(Best Place to Work, WRK+, 2024)

As a Senior Marketing Manager, you’ll lead the go-to-market strategy and commercial performance for a portfolio of online postgraduate programs, championing the student at every stage of the journey. You’ll shape insight-led competitive value propositions and translate these into high-impact, end-to-end marketing plans. You will lead a cross-functional Agile squad, manage budget allocation, and drive continuous optimisation to achieve student start and retention targets. You’ll also play a key role in building strong relationships with a critical university partner, using your influence to align stakeholders and drive innovation. With a focus on leadership, performance, and strategic impact, you’ll be instrumental in helping a leading university grow in the adult learner market.

This is an exciting opportunity for a strategic marketing leader who wants to unlock their true potential in a supportive environment with a successful business on the precipice of even greater success.

Download the Position Description

You’ll Thrive in This Role If You Are:

• Product-obsessed – You love becoming the expert on your portfolio and finding new ways to connect students to what makes each program valuable.
• Performance-driven – You get a thrill from chasing targets, solving problems, and celebrating wins.
• Execution-focused – You take real pride in delivering quality work that moves the needle—on time and to brief.
• Collaborative – You thrive in cross-functional teams and know how to bring people together to make things happen.
• Curious – You question assumptions, dig into data, and always look for ways to do it better.

Join us and help deliver positive student outcomes and shape the future of higher education.

About Keypath Education

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it’s like to be a Keypather.

Benefits and Rewards:

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office.
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners.
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more.
• Company events and activities run in-office and remotely.
• Fast-growing company with increasing career path opportunities.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education Administration Programs

Referrals increase your chances of interviewing at Keypath Education by 2x

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