Digital Marketing Specialist

Kaplan; Sydney; Hybrid; AUD 90,000 - 100,000; Full time

Benefits offered by this job

26 days of annual leave

Hybrid working arrangements

Career development opportunities

Job summary

An educational organization in Sydney is seeking a Digital Marketing Specialist to support its marketing team. Responsibilities include executing digital strategies, creating marketing assets, and analyzing online performance. Ideal candidates will have a minimum of 3 years of marketing experience, proficiency in tools like Canva and Google Analytics, and strong attention to detail. The role offers hybrid working arrangements and excellent benefits including 26 days of annual leave.

Qualifications

• Minimum 3 years’ experience in a marketing-related area.
• Experience creating marketing assets using Canva.
• Excellent attention to detail with an ability to multi-task.

Responsibilities

• Execute digital strategy to enhance brand awareness.
• Produce assets for diverse digital campaigns.
• Develop and deliver reports analyzing online performance.

Skills

Digital marketing strategy

Content creation

Analytical skills

Attention to detail

Familiarity with analytics tools

Education

Tertiary qualifications in marketing or communications

Tools

Canva

Google Analytics

HubSpot

Adobe Creative Suite

Job description

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This range is provided by Kaplan. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$90,000.00/yr - A$100,000.00/yr

Direct message the job poster from Kaplan

Empowering People: Driving Talent, Wellbeing, and Meaningful Employee Experiences

• Permanent full-time role located in Sydney
• Hybrid working arrangements – 2 days in the office and 3 days WFH
• 26 days’ annual leave, including one for your birthday and other great benefits

Role

We are seeking a passionate and driven individual to join our team as a Digital Marketing Specialist, supporting our Head of Digital Marketing in the execution of diverse and impactful marketing projects for the portfolio of Kaplan Australia and NZ international education brands.

This is an exceptional opportunity to be part of a collaborative and dynamic marketing team overseeing multiple brands.

Responsibilities

• Execute digital strategy to increase brand awareness and drive prospects to conversions utilising online tools/channels: website, eDMs, paid channels, and content marketing.
• Produce assets (images, video) and copy for a wide range of digital campaigns.
• Assist with administration of Kaplan websites, proactively trying to improve our online performance whilst keeping content up-to-date.
• Support the wider marketing team on all digital initiatives as required.
• Assist with marketing automation activity.
• Develop and deliver reports analysing online performance to be shared with the GM (Marketing and Projects).
• Demonstrate the ability to work under pressure and prioritise effectively.
• Proactively provide a broad range of digital marketing support.
• Support the Marketing team in improving brand awareness and engagement through online channels.

Requirements

• Minimum 3 years’ experience in a marketing related area. (essential)
• Experience creating marketing assets using Canva. (essential)
• Familiarity with marketing automation tools (e.g. Marketing Cloud, Marketo, Hubspot, etc). (essential)
• Excellent attention to detail with an ability to multi-task.
• Ability to analyse data and provide insights.
• Experience working with analytics, testing and marketing tools (eg. Google Analytics, SEMRush, Meta Business Manager).
• Tertiary qualifications or equivalent in marketing and/or communications.
• Salesforce experience (eg. CRM, Marketing Cloud).
• Proficient in MS Office & Adobe Creative Suite (eg. Photoshop).
• Curiosity and enthusiasm in learning and sharing ideas.

About Us

Kaplan Australia is one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While we provide a broad array of educational offerings through our programs, our commitment to providing unrivalled quality and great learning outcomes is consistent in each of our businesses.

Kaplan Australia has been recognised as an Inclusive Employer by Diversity Council Australia. We pride ourselves on being a kind and inclusive organisation that is reflective of our diverse student group across Kaplan Business School, Kaplan Professional and our Pathways Colleges, and truly value the richness and experience of our diverse team. We will use this momentum to continue to enhance our equity, diversity, and inclusiveness.

Don't delay in submitting your application! The closing day for applications is 5th September 2025

• Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate’s suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Administrative

• Industries

  Education Administration Programs

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