Group Marketing Manager - Recruitment - Multi-Brand

Bluefin Resources Pty; Sydney; Hybrid; AUD 110,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

CBD office with harbour views

Growth opportunities

Direct CEO access

Job summary

Bluefin Resources Pty is seeking a Group Marketing Manager for its recruitment multi-brand group, based in Sydney with Melbourne considered. The role offers $110,000–$120,000 + super + annual bonus, with hybrid working and a CBD office.

You will lead 3 brands, drive content, campaigns and martech optimisation, and report to the Group Marketing Director. The team includes three direct reports and a wider group of eight.

Qualifications

• B2B marketing experience in recruitment or professional services.
• Strong writing and content skills.
• Experience with CRM and marketing automation.

Responsibilities

• Own content and brand: create compelling content, sales collateral and leadership thought leadership.
• Drive campaigns and events: partner with sales and agencies to engage clients and candidates.
• Optimise martech: CRM integration, automation and customer journeys.

Skills

B2B marketing

Martech & automation

Content writing

Stakeholder management

Hands-on delivery

Tools

CRM software

Job description

Group Marketing Manager - Recruitment - Multi-Brand

Group Marketing Manager | Premium Recruitment - Multi-Brand

Sydney preferred | Melbourne considered
$110,000 - $120,000 + super + annual bonus
Join a highly established premium and specialist Australian recruitment group with a national presence across 10+ brands.

Reporting to the Group Marketing Director in a direct team of 3 and group team of 8, The Group Marketing Manager will lead 3 key brands, inclusive of the largest brand in the Group. Building on established brand foundations and strategy, whilst optimising key marketing initiatives and technology, to turn content and campaigns into measurable commercial growth within both B2B and B2C channels.

What you’ll do

• Own content and brand: Create compelling content, sales collateral and leadership thought leadership.
• Drive campaigns and events: Partner with sales and agencies to engage clients and candidates to generate opportunities and highly powerful thought leadership initiatives.
• Optimise martech: Optimise and improve CRM integration, automation and customer journeys.
• Demonstrate ROI: Track lead quality, conversions and campaign performance; optimise platform spend.
• Lead and influence: Work closely with CSuite and Group Executives as the brand custodian to engage key stakeholders on marketing initiatives.

What you’ll bring

• B2B marketing experience, within recruitment or professional services.
• Digital, martech and automation expertise
• Strong writing and content skills, backed by measurable commercial results.
• Stakeholder influence across operations and sales staff.
• Hands-on delivery and pace, combining strategic judgement with practical execution.

What’s on offer

• $110,000 - $120,000 + super + annual bonus
• Hybrid working: Three office days per week. Possible flexibility for the right candidate
• CBD office with brand new fit-out and harbour sweeping views
• Sydney preferred, with Melbourne considered.
• Growth opportunities: additional brands, project ownership & leadership growth available in a growing marketing specialist team
• Direct CEO and Executive influence & access and scope to shape marketing’s contribution to growth.