Senior Marketing Executive, Hospitality & Bars

Work Initiatives; Canberra; On-site; AUD 90,000 - 130,000; Full time

Job summary

DOMA Hotels is seeking a Senior Marketing Executive to lead marketing across its Canberra restaurant and bar portfolio. The role focuses on developing creative campaigns, brand activations and guest engagement to drive visits and reservations.

You will collaborate with venue teams and the broader marketing function, managing calendars, content development and CRM initiatives to strengthen brand positioning and commercial performance.

Qualifications

• 4–6 years' marketing experience, preferably within restaurants, bars, hospitality or premium lifestyle brands.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Strong understanding of digital marketing, social media, CRM and content development.
• Hands-on experience with SevenRooms or a similar hospitality CRM and reservations platform.
• Proficiency in Canva and/or Adobe Creative Suite, and ClickUp or similar project management tools.
• Working knowledge of Google Analytics, SEM, SEO and GEO.
• Excellent project management skills, with the ability to manage competing priorities independently.
• Strong commercial awareness, creative judgement and attention to detail.
• Excellent communication and stakeholder management skills, with a collaborative and proactive approach.
• Experience updating websites in WordPress is desirable.
• Experience working with external agencies and marketing technology platforms is advantageous.
• Relevant tertiary qualification in marketing, communications or a related discipline is desirable.

Responsibilities

• Develop and execute integrated marketing campaigns, promotions and activations aligned with brand and commercial objectives.
• Manage the R&B marketing calendar, coordinating campaigns across digital, social, email, websites and other relevant channels.
• Identify opportunities to drive venue awareness, reservations, visitation and revenue, particularly during key trading periods.
• Manage campaign briefs, timelines, budgets and deliverables in collaboration with internal teams and external agencies.
• Maintain the distinct positioning and brand standards of each restaurant and bar across all marketing touchpoints.
• Coordinate the development of engaging content, creative assets and digital communications.
• Own the SevenRooms CRM and reservations marketing across our restaurants and bars, using guest data and segmentation to drive targeted campaigns, automated communications and repeat visitation.
• Support CRM and email marketing initiatives, leveraging guest data and segmentation to drive engagement and repeat visitation.
• Ensure venue websites, digital listings and promotional materials remain accurate, relevant and up to date.
• Analyse guest insights, competitor activity and market trends to identify opportunities and optimise marketing effectiveness.
• Track and report on campaign performance, including reservations, covers and revenue, to inform future activity.
• Develop and coordinate marketing support for venue launches, special events, seasonal activations and promotions.
• Identify and support relevant brand partnerships, collaborations and influencer opportunities.
• Build strong relationships with R&B leadership, venue teams and key stakeholders to align marketing activity with operational and commercial priorities.

Skills

Marketing strategy

Campaign management

Digital marketing

CRM marketing

Content creation

Stakeholder management

Project management

Communication

Hospitality knowledge

Education

Bachelor's in Marketing

Tools

SevenRooms

Canva

Adobe Creative Suite

WordPress

ClickUp

Job description

DOMA Hotels is seeking a Senior Marketing Executive to lead marketing across its Canberra restaurant and bar portfolio. The role focuses on developing creative campaigns, brand activations and guest engagement to drive visits and reservations.

You will collaborate with venue teams and the broader marketing function, managing calendars, content development and CRM initiatives to strengthen brand positioning and commercial performance.