Senior Hospitality Marketing Lead: Campaigns & CRM

DOMA; Canberra; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Attractive salary package commensurate

Work across a diverse portfolio of PMR

Ownership of campaigns and projects

Collaborate with hospitality and MARK+

Growth opportunities

Supportive working environment

Staff discounts & wellness

Job summary

DOMA Hotels is seeking an experienced Senior Marketing Executive to lead marketing across its restaurant and bar portfolio in Canberra. You will craft integrated campaigns, own the CRM and SevenRooms activations, and partner with venue teams to boost awareness, reservations and guest visitation.

The role blends creative marketing with strong project management, analytics and collaboration with external agencies.

Qualifications

• Experience creating and delivering multi-channel marketing campaigns.
• Strong digital marketing and content development skills.
• Hands-on CRM and guest data segmentation experience.
• Ability to manage multiple brands and projects.
• Experience coordinating with external agencies.

Responsibilities

• Develop and execute integrated marketing campaigns, promotions and activations aligned with brand and commercial objectives.
• Manage the R&B marketing calendar, coordinating campaigns across digital, social, email, websites and other relevant channels.
• Identify opportunities to drive venue awareness, reservations, visitation and revenue, particularly during key trading periods.
• Manage campaign briefs, timelines, budgets and deliverables in collaboration with internal teams and external agencies.
• Maintain the distinct positioning and brand standards of each restaurant and bar across all marketing touchpoints.
• Coordinate the development of engaging content, creative assets and digital communications.
• Own the SevenRooms CRM and reservations marketing across our restaurants and bars, using guest data and segmentation to drive targeted campaigns, automated communications and repeat visitation.
• Support CRM and email marketing initiatives, leveraging guest data and segmentation to drive engagement and repeat visitation.
• Ensure venue websites, digital listings and promotional materials remain accurate, relevant and up to date.
• Analyse guest insights, competitor activity and market trends to identify opportunities and optimise marketing effectiveness.
• Track and report on campaign performance, including reservations, covers and revenue, to inform future activity.
• Develop and coordinate marketing support for venue launches, special events, seasonal activations and promotions.
• Identify and support relevant brand partnerships, collaborations and influencer opportunities.
• Build strong relationships with R&B leadership, venue teams and key stakeholders to align marketing activity with operational and commercial priorities.

Skills

Marketing strategy

Digital marketing

CRM marketing

SevenRooms

Canva

Adobe Creative Suite

Google Analytics

Project management

Stakeholder management

Content development

Education

Tertiary qualification in marketing or communications

Tools

SevenRooms

WordPress

ClickUp

Canva

Adobe Creative Suite

Job description

DOMA Hotels is seeking an experienced Senior Marketing Executive to lead marketing across its restaurant and bar portfolio in Canberra. You will craft integrated campaigns, own the CRM and SevenRooms activations, and partner with venue teams to boost awareness, reservations and guest visitation.

The role blends creative marketing with strong project management, analytics and collaboration with external agencies.