Senior Marketing Executive (Hospitality)

Work Initiatives; Canberra; On-site; AUD 90,000 - 130,000; Full time

Job summary

DOMA Hotels is seeking a Senior Marketing Executive to lead marketing across its Canberra restaurant and bar portfolio. The role focuses on developing creative campaigns, brand activations and guest engagement to drive visits and reservations.

You will collaborate with venue teams and the broader marketing function, managing calendars, content development and CRM initiatives to strengthen brand positioning and commercial performance.

Qualifications

• 4–6 years' marketing experience, preferably within restaurants, bars, hospitality or premium lifestyle brands.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Strong understanding of digital marketing, social media, CRM and content development.
• Hands-on experience with SevenRooms or a similar hospitality CRM and reservations platform.
• Proficiency in Canva and/or Adobe Creative Suite, and ClickUp or similar project management tools.
• Working knowledge of Google Analytics, SEM, SEO and GEO.
• Excellent project management skills, with the ability to manage competing priorities independently.
• Strong commercial awareness, creative judgement and attention to detail.
• Excellent communication and stakeholder management skills, with a collaborative and proactive approach.
• Experience updating websites in WordPress is desirable.
• Experience working with external agencies and marketing technology platforms is advantageous.
• Relevant tertiary qualification in marketing, communications or a related discipline is desirable.

Responsibilities

• Develop and execute integrated marketing campaigns, promotions and activations aligned with brand and commercial objectives.
• Manage the R&B marketing calendar, coordinating campaigns across digital, social, email, websites and other relevant channels.
• Identify opportunities to drive venue awareness, reservations, visitation and revenue, particularly during key trading periods.
• Manage campaign briefs, timelines, budgets and deliverables in collaboration with internal teams and external agencies.
• Maintain the distinct positioning and brand standards of each restaurant and bar across all marketing touchpoints.
• Coordinate the development of engaging content, creative assets and digital communications.
• Own the SevenRooms CRM and reservations marketing across our restaurants and bars, using guest data and segmentation to drive targeted campaigns, automated communications and repeat visitation.
• Support CRM and email marketing initiatives, leveraging guest data and segmentation to drive engagement and repeat visitation.
• Ensure venue websites, digital listings and promotional materials remain accurate, relevant and up to date.
• Analyse guest insights, competitor activity and market trends to identify opportunities and optimise marketing effectiveness.
• Track and report on campaign performance, including reservations, covers and revenue, to inform future activity.
• Develop and coordinate marketing support for venue launches, special events, seasonal activations and promotions.
• Identify and support relevant brand partnerships, collaborations and influencer opportunities.
• Build strong relationships with R&B leadership, venue teams and key stakeholders to align marketing activity with operational and commercial priorities.

Skills

Marketing strategy

Campaign management

Digital marketing

CRM marketing

Content creation

Stakeholder management

Project management

Communication

Hospitality knowledge

Education

Bachelor's in Marketing

Tools

SevenRooms

Canva

Adobe Creative Suite

WordPress

ClickUp

Job description

Senior Marketing Executive (Hospitality)

DOMA Hotels is looking for an experienced Senior Marketing Executive (Hospitality) to join our growing Marketing team. This is an exciting opportunity to work across a diverse portfolio of restaurants and bars, delivering creative marketing campaigns, brand activations and initiatives that drive awareness, guest engagement and visitation. Working closely with our venue teams and broader Marketing department, you will have the opportunity to bring fresh ideas to life and make a meaningful impact across some of Canberra's most recognised hospitality venues.

What's in it for you? Attractive salary package commensurate with experience

Work across a diverse portfolio of premium restaurants and bars

The opportunity to develop and deliver creative marketing campaigns, events and brand activationsA hands-on role with the opportunity to take ownership of projects and bring new ideas to life

Collaborate with passionate hospitality and marketing professionals

Be part of a progressive business with exciting future growth and development opportunitiesA supportive and collaborative working environment where creativity and initiative are valued

Our StoryThe award-winning DOMA Hotels has been developing and managing hotels in Canberra for over 30 years and is now one of Australia's leading independent hospitality groups. DOMA Restaurant and Bars is home to some of Canberra's most recognised dining and entertainment destinations, including Louis Dining, Ostani, Leyla Bar and The Alby. Each venue has its own unique identity, atmosphere and guest experience, offering everything from premium dining to vibrant bars and casual social spaces. As part of the growing DOMA hospitality group, we're passionate about creating exceptional experiences and bringing our brands to life through creative and engaging marketing.

As our portfolio continues to grow, we're looking for a Senior Marketing Executive to help strengthen our brands, connect with new audiences and deliver campaigns that inspire guests to visit, book and return.

About the Role

Reporting to the Head of Marketing – Hospitality, the Senior Marketing Executive is responsible for coordinating and delivering marketing activity across DOMA's restaurant and bar (R&B ) portfolio. Working closely with venue teams and the broader marketing function, the role will develop and execute integrated marketing campaigns that strengthen brand positioning, drive awareness, reservations and visitation, and contribute to commercial performance.

This is a hands-on role requiring strong project management, creative thinking, commercial awareness and the ability to manage multiple brands and priorities.

Key Responsibilities

• Develop and execute integrated marketing campaigns, promotions and activations aligned with brand and commercial objectives.


• Manage the R&B marketing calendar, coordinating campaigns across digital, social, email, websites and other relevant channels.


• Identify opportunities to drive venue awareness, reservations, visitation and revenue, particularly during key trading periods.


• Manage campaign briefs, timelines, budgets and deliverables in collaboration with internal teams and external agencies.


• Maintain the distinct positioning and brand standards of each restaurant and bar across all marketing touchpoints.


• Coordinate the development of engaging content, creative assets and digital communications.


• Own the SevenRooms CRM and reservations marketing across our restaurants and bars, using guest data and segmentation to drive targeted campaigns, automated communications and repeat visitation.


• Support CRM and email marketing initiatives, leveraging guest data and segmentation to drive engagement and repeat visitation.


• Ensure venue websites, digital listings and promotional materials remain accurate, relevant and up to date.


• Analyse guest insights, competitor activity and market trends to identify opportunities and optimise marketing effectiveness.


• Track and report on campaign performance, including reservations, covers and revenue, to inform future activity.


• Develop and coordinate marketing support for venue launches, special events, seasonal activations and promotions.


• Identify and support relevant brand partnerships, collaborations and influencer opportunities.


• Build strong relationships with R&B leadership, venue teams and key stakeholders to align marketing activity with operational and commercial priorities.

What You'll Bring

• Ideally 4–6 years' marketing experience, preferably within restaurants, bars, hospitality or premium lifestyle brands.


• Demonstrated experience developing and executing integrated marketing campaigns across multiple channels.


• Strong understanding of digital marketing, social media, CRM and content development.


• Hands-on experience with SevenRooms or a similar hospitality CRM and reservations platform.


• Proficiency in Canva and/or Adobe Creative Suite, and ClickUp or similar project management tools.


• Working knowledge of Google Analytics, search engine marketing (SEM), search engine optimisation (SEO) and generative engine optimisation (GEO).


• Excellent project management skills, with the ability to manage competing priorities independently.


• Strong commercial awareness, creative judgement and attention to detail.


• Excellent communication and stakeholder management skills, with a collaborative and proactive approach.


• Experience updating websites in WordPress is desirable.


• Experience working with external agencies and marketing technology platforms is advantageous.


• Relevant tertiary qualification in marketing, communications or a related discipline is desirable.

Why you will love working with us

At DOMA Hotels our mission is great people in great places providing exceptional experiences. We offer our staff extensive training and development, including our 'Future You' training platform.

As well as a fun, vibrant and friendly working environment, and plenty of career pathway opportunities. DOMA staff receive great benefits, including (but not limited to) discounts across, accommodation (for themselves, friends and family), parking, wellness facilities (the spa and the gym), complimentary staff bootcamp, food and beverage, and early bird access to DOMA residential apartment developments.

DOMA is an equal opportunity employer. We welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander people, people with disability, and people from culturally and linguistically diverse backgrounds. If you need any adjustments during the recruitment process, please let us know.