Senior Machinery Sales Closer

Click Industries; Sydney; On-site; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Uncapped commission

Sydney showroom

Job summary

Click Industries in Sydney, NSW is seeking an experienced salesperson to convert inbound enquiries into deposits, financing and delivery. You will manage qualified machinery enquiries from initial contact through to handover and closely coordinate with finance brokers and logistics.

Key strengths include closing ability, handling high volumes of leads, effective CRM usage, and confidently asking for the sale. Expect a strong base salary plus uncapped commission and significant earning potential.

Qualifications

• Proven sales record with actual numbers and monthly targets.
• Ability to handle a high volume of inbound enquiries and follow up.
• Confidently ask for the sale and manage price/finance objections.
• Communicate clearly and professionally by phone and in CRM records.
• Ability to demonstrate machinery in showroom settings.

Responsibilities

• Respond to inbound telephone and online enquiries promptly.
• Identify customer needs, budget and buying timeframe.
• Prepare accurate quotes and package comparisons.
• Arrange showroom inspections and machinery demonstrations.
• Pursue deposits and purchase commitments with customers.
• Maintain CRM records and schedule follow-ups with management and logistics.
• Work with finance brokers and yard staff to close deals.
• Build long-term relationships with contractors and business buyers.

Skills

Closing deals

CRM management

Lead qualification

Negotiation

Inbound leads handling

Showroom demonstrations

Tools

CRM software

Job description

Strong base salary + uncapped commission + substantial earning potential

We are looking for an experienced, commercially sharp salesperson who knows how to turn genuine enquiries into deposits—not simply send quotes, distribute brochures and wait for customers to call back.

Digger King and Godzilla Loaders supply excavators, wheel loaders, skid steers and machinery packages throughout Australia. We invest heavily in advertising and consistently generate a strong flow of inbound enquiries.

The opportunity is here. We now want a disciplined closer who can convert it.

The role

You will manage qualified machinery enquiries from initial contact through to deposit, finance, delivery and handover.

Your responsibilities will include:

• Responding quickly to inbound telephone and online enquiries.
• Identifying the customer’s actual job, application, budget and buying timeframe.
• Recommending the correct machine rather than overwhelming customers with every available model.
• Establishing who is involved in the purchasing decision.
• Preparing accurate quotes and structured package comparisons.
• Following up every quotation with a clear purpose.
• Handling price, competitor, finance, brand and warranty objections confidently.
• Arranging showroom inspections and machinery demonstrations.
• Asking directly for deposits and purchase commitments.
• Maintaining accurate CRM records and scheduled follow-up appointments.
• Working closely with finance brokers, management, yard staff and logistics.
• Building long-term relationships with contractors, farmers, tradespeople and property owners.

This is not an order-taking position

We are not looking for someone whose sales process consists of:

• Sending a price list and hoping the customer returns.
• Finishing calls with “have a think and let me know.”
• Avoiding direct questions about budget, timing or decision-makers.
• Giving discounts without receiving a commitment.
• Passing customers to a finance broker and forgetting about the sale.
• Making repeated follow-up calls without advancing the decision.

Every serious enquiry must finish with a defined next action, an agreed date and time, and a clear understanding of what is preventing the customer from purchasing.

What a strong candidate looks like

You will ideally have a successful background in one or more of the following:

• Earthmoving or construction machinery.
• Agricultural equipment.
• Trucks, commercial vehicles or automotive sales.
• Access equipment, forklifts or industrial equipment.
• High-value capital equipment.
• High-ticket business-to-business sales.

Machinery knowledge is valuable, but closing ability is essential.

You must be able to demonstrate:

• A strong personal sales record supported by actual numbers.
• Consistent achievement of monthly targets.
• The ability to manage a high volume of inbound leads without losing follow-up discipline.
• Confidence asking for the sale and taking deposits.
• Strong listening and qualification skills.
• Commercial judgement when structuring packages and negotiating.
• Accurate product communication without exaggeration or guesswork.
• Professional telephone communication.
• Persistence without becoming repetitive or unnecessarily aggressive.
• The ability to sell value when we are not the cheapest supplier.
• Personal accountability for conversion rates and results.

Performance expectations

This role is designed for a salesperson capable of building towards 15 or more machinery sales per month from a well-supported lead pipeline.

We understand that not every enquiry is ready to purchase immediately. However, we expect every genuine opportunity to be properly qualified, followed up and advanced.

Performance will be measured through:

• Quote-to-deposit conversion.
• Number of deposits received.
• Machinery sales completed.
• Speed of initial response.
• Quality and accuracy of CRM records.
• Follow-up completion.
• Gross profit and discount discipline.
• Customer experience and accuracy of information.

What we provide

• A significant and ongoing investment in lead generation.
• A broad range of machines and attachments.
• Stock available across multiple locations.
• Sydney showroom and display facilities in Milperra.
• Finance options and broker support.
• Management access for genuine deal assistance.
• Operational, delivery and after-sales support.
• Uncapped commission for strong performers.
• The opportunity to earn at a level that reflects your results.

Important

This position will suit someone who enjoys responsibility and wants to be rewarded for converting opportunities.

It will not suit someone who needs to be continually reminded to follow up, avoids asking customers for a decision, or believes that issuing a quote means the selling process is complete.

We want someone who can listen carefully, identify the true barrier, present a commercially sensible solution and confidently ask:

“If I resolve that issue for you, are you prepared to proceed?”