Senior Lifecycle Lead - Connected Journeys (Digital Health)

Wesfarmers Health; Melbourne; Sur place; AUD 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

Team member discounts

Novated leasing

Employee Assistance Program

Professional development

Onsite gym

End of trip facilities

Résumé du poste

Wesfarmers Health is seeking a Senior Manager - Lifecycle and Connected Journeys in Australia to shape customer engagement for our Digital Health Marketing portfolio. You will lead lifecycle programs to drive retention and long-term value across InstantScripts, SiSU Health and Priceline brands, unifying communications across multiple platforms.

You will manage a team of Lifecycle Specialists, partner with Product and Technology, and own CRM and marketing automation to deliver personalised

Qualifications

• 7–10 years in CRM, lifecycle or retention marketing.
• Experience creating personalized journeys across email, SMS, push and in-app.
• Ability to lead a small team and partner with Product/Tech.

Responsabilités

• Develop and execute lifecycle marketing strategies across onboarding, activation, retention, re-engagement and win-back programs.
• Build connected customer journeys between InstantScripts, SiSU Health, Priceline and Pulse Rewards.
• Drive cross-sell opportunities across the Digital Health ecosystem and Wesfarmers Health portfolio.
• Partner with Product and Technology to enhance lifecycle capabilities, automation and personalisation.
• Own CRM and marketing automation platforms and ensure effective campaign execution.
• Establish communications governance, consent management and customer contact strategies.
• Lead ongoing testing, optimisation and performance measurement to improve outcomes.
• Support the development of connected solutions and customer experiences for B2B clients and partners.

Connaissances

CRM marketing

Lifecycle marketing

Marketing automation

Email journeys

Data analytics

Team leadership

Formation

Bachelor degree in Marketing or Business

Outils

InsiderOne

Braze

Salesforce Marketing Cloud

Description du poste

Wesfarmers Health is seeking a Senior Manager - Lifecycle and Connected Journeys in Australia to shape customer engagement for our Digital Health Marketing portfolio. You will lead lifecycle programs to drive retention and long-term value across InstantScripts, SiSU Health and Priceline brands, unifying communications across multiple platforms.

You will manage a team of Lifecycle Specialists, partner with Product and Technology, and own CRM and marketing automation to deliver personalised