Senior Manager - Lifecycle and Connected Journeys - Digital Health Marketing

Wesfarmers Health; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Team member discounts

Novated leasing

Employee Assistance Program

Professional development

Onsite gym

End of trip facilities

Job summary

Wesfarmers Health is seeking a Senior Manager - Lifecycle and Connected Journeys in Australia to shape customer engagement for our Digital Health Marketing portfolio. You will lead lifecycle programs to drive retention and long-term value across InstantScripts, SiSU Health and Priceline brands, unifying communications across multiple platforms.

You will manage a team of Lifecycle Specialists, partner with Product and Technology, and own CRM and marketing automation to deliver personalised

Qualifications

• 7–10 years in CRM, lifecycle or retention marketing.
• Experience creating personalized journeys across email, SMS, push and in-app.
• Ability to lead a small team and partner with Product/Tech.

Responsibilities

• Develop and execute lifecycle marketing strategies across onboarding, activation, retention, re-engagement and win-back programs.
• Build connected customer journeys between InstantScripts, SiSU Health, Priceline and Pulse Rewards.
• Drive cross-sell opportunities across the Digital Health ecosystem and Wesfarmers Health portfolio.
• Partner with Product and Technology to enhance lifecycle capabilities, automation and personalisation.
• Own CRM and marketing automation platforms and ensure effective campaign execution.
• Establish communications governance, consent management and customer contact strategies.
• Lead ongoing testing, optimisation and performance measurement to improve outcomes.
• Support the development of connected solutions and customer experiences for B2B clients and partners.

Skills

CRM marketing

Lifecycle marketing

Marketing automation

Email journeys

Data analytics

Team leadership

Education

Bachelor degree in Marketing or Business

Tools

InsiderOne

Braze

Salesforce Marketing Cloud

Job description

Select how often (in days) to receive an alert: Create Alert

Senior Manager - Lifecycle and Connected Journeys - Digital Health Marketing

At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we're proud to have SISU Health and InstantScripts- and most recently, we've launched our newest retail beauty stores, atomica.

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health - a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

We're looking for an experienced and customer-obsessed Senior Manager - Lifecycle and Connected Journeys, to help shape the future of customer engagement across our rapidly growing Digital Health business.

Reporting to the Head of Marketing - Digital Health, you'll lead the strategy and execution of lifecycle marketing initiatives that drive customer retention, repeat usage and long-term value. You'll play a pivotal role in building connected customer experiences across InstantScripts, SiSU Health and the broader Wesfarmers Health ecosystem, ensuring customers receive seamless, personalised and meaningful interactions throughout their journey.

Leading a team of Lifecycle Specialists, you'll collaborate closely with Product, Technology, Customer Insights, Commercial and Operations teams to optimise customer experiences, unify communications and unlock new growth opportunities across multiple brands and platforms.

Key Responsibilities Include:

• Developing and executing lifecycle marketing strategies across onboarding, activation, retention, re-engagement and win-back programs
• Building connected customer journeys between InstantScripts, SiSU Health, Priceline and Pulse Rewards
• Driving cross-sell opportunities across the Digital Health ecosystem and broader Wesfarmers Health portfolio
• Partnering with Product and Technology teams to enhance lifecycle capabilities, automation and personalisation
• Owning CRM and marketing automation platforms, ensuring effective campaign execution and capability uplift
• Establishing communications governance, consent management and customer contact strategies
• Leading ongoing testing, optimisation and performance measurement to improve customer outcomes
• Supporting the development of connected solutions and customer experiences for B2B clients and partners

What you’ll bring:

• CRM, lifecycle or retention marketing experience (typically 7-10 years), ideally in digital-first, subscription, eCommerce or loyalty businesses
• Hands-on experience with marketing automation platforms (e.g. InsiderOne, Braze, Salesforce Marketing Cloud or similar)
• Proven ability to design and deliver journeys across email, SMS, push and in-app that improve retention and repeat use
• Experience in unifying or re-platforming customer communications in partnership with Product and Technology
• Strong analytical skills and experience working with data teams on segmentation and measurement
• Experience leading and developing a small team
• Degree qualified in Marketing, Business or an equivalent discipline

Highly Desirable

• Experience with loyalty programs or multi-brand ecosystems
• Experience in digital health, healthcare or another highly regulated industry
• Experience with customer data platforms and identity resolution
• Experience with B2B or B2B2C customer journeys

Why us?

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Clear Skincare Clinics and Instant Scripts
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
• Dedicated end of trip facilities (cycle racks, showers, lockers)

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.

Copyright 2026 Australian Pharmaceutical Industries Pty. Ltd. ABN 57 000 004 320