Senior Brand & Propositions Lead – Digital Health

Priceline; Victoria; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Team member discounts across Wesfarm?—

Professional development

Job summary

Wesfarmers Health is seeking a strategic Senior Manager – Brand & Propositions to shape how Australians, clinicians and organisations understand and engage with our Digital Health brands.

Reporting to the Head of Marketing - Digital Health, you will lead brand platforms, positioning and go-to-market narratives across InstantScripts and SiSU Health, ensuring every product and campaign has a clear reason to exist and a compelling story to tell.

Qualifications

• Substantial brand, proposition or product marketing experience (typically 10+ years).
• Proven track record developing brand platforms, positioning and propositions that measurably shift consideration.
• Experience taking digital products to market from proposition through to launch.
• Exceptional storytelling and written communication with ability to simplify complex ideas.
• Experience producing B2B marketing and sales enablement materials such as case studies and ROI narratives.
• Strong agency management across creative, design and PR.
• Experience leading a small team and influencing senior stakeholders.
• Degree in Marketing, Communications or equivalent Business discipline.

Responsibilities

• Develop launch positioning, messaging frameworks and go-to-market narratives for new products and services.
• Translate customer, market and competitive insights into clear value propositions.
• Partner with Product, Growth, Commercial, Clinical and Operations teams to deliver differentiated experiences.
• Lead Digital Health thought leadership, PR and reputation-building efforts.
• Build and maintain B2B sales enablement materials for the SiSU Health commercial team.
• Own brand governance, ensuring consistency across creative execution and touchpoints.
• Manage agency partners across creative, PR and design with high quality standards.

Skills

Brand marketing

Brand propositions

Digital health marketing

Storytelling

B2B marketing

Leadership

Agency management

Team development

Strategic thinking

Education

Marketing or Communications degree

Job description

Wesfarmers Health is seeking a strategic Senior Manager – Brand & Propositions to shape how Australians, clinicians and organisations understand and engage with our Digital Health brands.

Reporting to the Head of Marketing - Digital Health, you will lead brand platforms, positioning and go-to-market narratives across InstantScripts and SiSU Health, ensuring every product and campaign has a clear reason to exist and a compelling story to tell.