Senior Manager - Growth - Digital Health Marketing

Wesfarmers Health; Melbourne; Sur place; AUD 160 000 - 210 000; Plein temps

Avantages offerts par ce poste

Team member discounts

Novated leasing

Employee Assistance Program

Onsite gym

Outdoor terrace

Résumé du poste

Wesfarmers Health is seeking a commercially minded Senior Manager - Growth to accelerate customer acquisition and profitable growth across our Digital Health portfolio. You will lead acquisition strategy, performance marketing and optimisation for InstantScripts and SiSU Health, guiding experimentation and data-driven decision making.

This role partners with Product, Technology, UX, Commercial and Operations to scale the growth engine and improve the customer journey, helping make healthcare

Qualifications

• 10+ years in growth or performance marketing in digital-first businesses.
• Proven track record managing large media budgets.
• Experience with experimentation and CRO.
• Strong knowledge of paid search, paid social, SEO, programmatic, GEO.
• Analytical with web analytics, attribution and MMM.
• Experience leading media agencies and partners.
• Experience building and leading a small team.
• Degree in Marketing, Business, Commerce or related discipline.

Responsabilités

• Develop and execute acquisition strategies across channels.
• Own media budget and optimize allocation.
• Lead website and funnel optimisation to improve conversion.
• Foster a test-and-learn culture with experimentation.
• Drive SEO, GEO and social growth across channels.
• Collaborate with Product, Tech, UX, Commercial and Ops to remove friction.
• Own acquisition reporting, forecasting and performance measurement.
• Manage agency partnerships and ensure measurable returns.

Connaissances

Performance marketing

Budget management

A/B testing

SEO/SEM

Analytics

Agency management

Team leadership

Formation

Marketing degree

Description du poste

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At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica.

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

We're seeking a commercially minded and data-driven Senior Manager - Growth to accelerate customer acquisition, conversion and profitable growth across our Digital Health portfolio.

Reporting to the Head of Marketing - Digital Health, you'll play a pivotal role in driving growth for InstantScripts and SiSU Health, leading acquisition strategy, performance marketing and optimisation initiatives that deliver measurable customer and commercial outcomes.

This is a unique opportunity to shape and scale the growth engine of a fast-growing digital health business, combining performance marketing excellence with experimentation, analytics and innovation to make healthcare more accessible for Australians.

In this key role, you will:

• Develop and execute acquisition strategies across paid, owned and earned channels to drive sustainable growth
• Own media investment, channel mix and budget allocation, optimising performance through data-driven decision making
• Lead website and funnel optimisation initiatives to improve conversion, customer experience and commercial outcomes
• Build and embed a high-performing test-and-learn culture through continuous experimentation and creative optimisation
• Drive SEO, GEO and social growth strategies to increase brand visibility across traditional and AI-powered discovery channels
• Partner closely with Product, Technology, UX, Commercial, Clinical and Operations teams to identify and remove customer friction points
• Own acquisition reporting, forecasting and performance measurement, ensuring clear visibility of growth outcomes
• Manage agency partnerships and ensure marketing investment delivers measurable returns

What you’ll bring:

• Substantial performance or growth marketing experience (typically 10+ years) in digital-first, eCommerce or subscription businesses
• Proven track record managing significant media budgets and delivering measurable acquisition and conversion outcomes
• Deep experience in experimentation and conversion rate optimisation, including high-volume creative testing
• Strong working knowledge of paid search, paid social, programmatic, SEO and emerging GEO practices
• Highly analytical and commercially astute, with fluency in web analytics, attribution and marketing mix modelling
• Experience in leading media agency selection and managing agency partners
• Experience in leading and developing a small team, and working effectively with Product and Technology
• Degree qualified in Marketing, Business, Commerce or a related quantitative discipline

Highly Desirable

• Experience in digital health, healthcare or another highly regulated industry
• Experience in eCommerce or direct-to-consumer brands with a strong test-and-learn culture
• Experience in B2B or B2B2C demand generation
• Experience with app and marketplace acquisition

Why us?

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Clear Skincare Clinics and Instant Scripts
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
• Dedicated end of trip facilities (cycle racks, showers, lockers)

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.

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