Senior Brand & Propositions Lead, Digital Health

Wesfarmers Health; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Employee discounts

Novated leasing

EAP access

Onsite gym

Outdoor terrace

Job summary

Wesfarmers Health in Melbourne is seeking a strategic Senior Manager – Brand & Propositions to shape how Australians, clinicians and organisations understand and engage with our Digital Health brands.

Reporting to the Head of Marketing - Digital Health, you will lead brand platforms, positioning and go-to-market propositions across InstantScripts and SiSU Health, ensuring every product and campaign has a clear reason to exist.

Qualifications

• Substantial brand, proposition or product marketing experience (10+ years).
• Proven track record developing brand platforms and go-to-market strategies.
• Experience launching digital health products or services.

Responsibilities

• Develop launch positioning, messaging frameworks and GTM narratives for new products and services.
• Translate market insights into clear value propositions and reasons to believe.
• Lead Digital Health thought leadership and manage agency partnerships.
• Create B2B marketing and sales enablement materials for the SiSU Health team.
• Own brand governance and maintain consistency across touchpoints.

Skills

Brand marketing

Propositions development

Storytelling

B2B marketing

Team leadership

Stakeholder management

Education

Bachelor's degree in Marketing/Communications

Job description

Wesfarmers Health in Melbourne is seeking a strategic Senior Manager – Brand & Propositions to shape how Australians, clinicians and organisations understand and engage with our Digital Health brands.

Reporting to the Head of Marketing - Digital Health, you will lead brand platforms, positioning and go-to-market propositions across InstantScripts and SiSU Health, ensuring every product and campaign has a clear reason to exist.