Senior Growth Marketer for Fintech Apps

Ferocia; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Melbourne CBD office

Generous leave and parental policies

Flexibility and autonomy over time

Development budget

Employee Assistance Program

Home loan rebates

Equity grants

Job summary

Ferocia, the digital division behind Up, is hiring a data-savvy marketer to own growth initiatives from ideation to delivery. You’ll work across product, data, and brand teams, launching medium-to-large campaigns and optimizing in-app growth loops, including Up Home.

The role is based in Melbourne with flexibility for Sydney applicants, and runs for 12 months with parental leave coverage. You’ll analyze multiple data sources, derive actionable insights, and balance calculated risks with creative

Qualifications

• 5+ years in marketing/growth/product roles.
• Data-oriented: pull, combine, derive insights.
• Autonomous and proactive with blockers.
• Experience collaborating with creative teams.
• Proven medium-large media campaigns delivering business results.
• Knowledge of PR / earned media.
• Familiar with digital ads platforms (TikTok, Instagram, Reddit).
• GA4 experience and SQL basics.

Responsibilities

• Help position and communicate new Up app features to drive user acquisition and conversions.
• Experiment and iterate on growth loops within the app, especially Up Home.
• Plan and execute medium to large marketing campaigns across teams.
• Oversee BAU digital channels and above-the-line activities to improve efficacy.
• Mine analytics sources to identify opportunities and pitch them with data and instincts.
• Manage costs and take calculated bets to stand out in the market.

Skills

Marketing experience

Data-driven

Autonomy

Collaboration with creative teams

Media campaigns

PR / earned media

Digital ads

GA4

AI tools

Tools

Metabase

Google Analytics GA4

Amplitude

Branch.io

SQL

Job description

Ferocia, the digital division behind Up, is hiring a data-savvy marketer to own growth initiatives from ideation to delivery. You’ll work across product, data, and brand teams, launching medium-to-large campaigns and optimizing in-app growth loops, including Up Home.

The role is based in Melbourne with flexibility for Sydney applicants, and runs for 12 months with parental leave coverage. You’ll analyze multiple data sources, derive actionable insights, and balance calculated risks with creative