Senior Growth Marketer (Up)

MARKETING & GROWTH; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Melbourne CBD office access

Generous leave & parental policies

Flexibility and autonomy over time

CBD office with rooftop gym and perks

Budget for personal development,培训 &大会

Employee Assistance Program

Home loan rebates

Ongoing bonus and equity grants

Job summary

Ferocia is seeking a Senior Growth Marketer for Up in Melbourne to drive growth initiatives, feature positioning, and multi-channel campaigns. The role offers autonomy to own initiatives from concept to delivery, with a focus on data-informed decisions and bold, differentiating ideas.

You’ll collaborate across product, data, and brand teams to scale acquisition, improve in-app growth loops, and optimise spend while maintaining a customer-first mindset for 18–35s in Australia.

Qualifications

• 5+ years in marketing/growth/product roles with data focus.
• Comfort with data extraction, blending sources and insights.
• Autonomous work style and persistence when blocking issues occur.
• Proven track record delivering medium to large media campaigns with business impact.
• Strong PR/earned media knowledge and digital ads familiarity (TikTok/IG/Reddit).
• Experience with GA4, analytics tooling and AI-assisted research.

Responsibilities

• Help position and communicate new Up app features to drive user acquisition and conversions.
• Experiment and iterate growth loops, especially around Up Home.
• Plan and execute medium to large marketing campaigns across teams.
• Oversee BAU digital performance channels and above-the-line activity to improve effectiveness.
• Mine analytics sources across product and external data; pitch opportunities with data and instincts.
• Manage costs and take calculated bets to stay distinct as a challenger brand.

Skills

Marketing

Growth mindset

Data driven

Creative thinking

Cross-functional collaboration

Campaign management

PR / earned media

Digital advertising

Google Analytics GA4

AI tools for research

Tools

GA4

Amplitude

Branch.io

SQL

Metabase

Job description

Senior Growth Marketer (Up)

About Ferocia

Ferocia is a team of more than 300 people building better financial experiences for Australians.

As the digital division of Bendigo Bank, our work spans Up, a digital bank; Connect, the platform powering Bendigo Bank’s web and mobile banking; and tools that make managing money simpler and help protect people from scams and fraud.

Our shared purpose: helping people feel more confident and in control of their money.

Sound like something you’d like to be part of? We’d love to hear from you.

The team

The Growth team (Team Rhythm) exists to create and drive step-changes in Up’s growth trajectory. We don’t look for micro-optimisations - it’s about innovative, bold, calculated bets that have real impact on Up’s business KPIs, from awareness metrics right through to acquisition, advocacy, and ultimately revenue targets.

We believe in a product-led growth strategy at Up and work closely with the product design/dev team (Team Mariachi), and in tandem with our talented Brand team (Team Soul) to ensure things look, sound and feel completely original in-market.

Overview of your role

We’re looking for a data-savvy, creative thinking marketer with wide experience across a number of related areas.

You’ll need to wear a few hats in this role, but you’ll also have a lot of autonomy to take growth initiatives from inception through to delivery and review.

Two important things to mention up front:

• While we generally only hire in the Greater Melbourne area, Sydney-based applicants are welcome for this particular role.
• This is a 12-month fixed-term role covering parental leave, with potential to extend to a permanent role.

In this role you will:

• Help with the positioning and communication of new Up app features in a way that’ll resonate with our target market (18-35s), and drive acquisition of new users and conversions.
• Help to experiment and iterate on existing in-app growth loops within the app to further improve and accelerate them, in particular in relation to Up Home.
• Collaborate, plan and execute on medium and large scale marketing campaigns for key launches, across multiple teams, being the glue in-between to get things shipped and achieve results.
• Be across BAU activity (both digital performances channels and sometimes above-the-line “always on” media, like outdoor, print, etc) and constantly look for ways to improve efficacy and impact.
• Mine all sources of analytics (within the product and beyond it) to look for new opportunities and be able to pitch these convincingly to gain internal support/resourcing. But - don’t forget to combine this with your instincts too.
• Manage costs efficiently. But - be willing to take calculated bets/risks when the right opportunity presents (we’re a challenger brand still and we need to be distinct and different at all times, so as to cut through at a cultural level).

If you were working here in the past month, here are some things you might have been involved in:

• Collaborating with our product team to roll‑out, through our owned channels, a new Up Home feature designed to drive more value for customers and improve loan settlements.
• Collaborating with our data team to identify key insights, and in turn opportunities, to better optimise our Hook Up A Mate referral programme.
• Collaborating with our brand team to broaden awareness externally of our in‑app promotions (and drive delight and advocacy around them).

Important skills & relevant knowledge

Must haves:

• At least 5+ years of experience in a marketing/growth/product role. (It’s OK if you don’t have any formal training.)
• Comfortable with data (pulling it, combining sources, simplifying it, deriving insights, communicating key learnings from it).
• Comfortable working autonomously and following your nose (you’ll have support around you, but it’s up to you to drive things forward and navigate through blockers with the right attitude).
• Prior experience working closely with creative teams (whether that be agency side or in‑house).
• Demonstrable experience of delivering medium-large media campaigns with tangible business results (forget vanity metrics).
• Good knowledge of PR / earned media.
• Good knowledge of digital ads platforms (bonus points if you’ve gone beyond the basics with TikTok, Instagram and Reddit).
• Good knowledge of Google Analytics (GA4).
• Adept with AI tools and using them for deep research / improving your systems for work.

Nice to haves:

• Strong familiarity with the Up app as a customer.
• Prior experience in fintech/banking/tech.
• Prior experience in app/mobile marketing.
• Ability to write SQL (our core BI tool is Metabase).
• Familiar with Amplitude.
• Familiar with Branch.io (or a similar MMP).
• Familiar with basic HTML.

Working at Ferocia

We work flexibly, with genuine autonomy over where and when you do your best work. Ferocians can use our Melbourne CBD office as much or as little as makes sense for them.

We also value spending time together face to face, with teams making time to meet in person when it matters. That’s why we’re currently only hiring people based in Naarm/Melbourne and surrounding areas. (With a potential exception for this role, as noted above.)

Here’s some of what you can expect:

• Smart, passionate people who care about what they make.
• Generous leave and parental policies.
• Flexibility and genuine autonomy over your time.
• A great CBD office with a rooftop, gym and personal trainer.
• A budget for personal development, training and conferences.
• An Employee Assistance Program.
• Home loan rebates (conditions apply).
• Ongoing bonus and equity grants (conditions apply).

Unsure if you tick every box? Throw your hat in the ring anyway. We value different experiences and perspectives, so we encourage you to apply even if you don’t meet every requirement. You might be just who we’re looking for.