Senior Growth Marketer – B2C, CRM & Lifecycle

Myob 2; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid workplace

Home office setup support

Corporate discounts and vouchers

Job summary

Flare, backed by MYOB, is seeking a Senior Growth Marketer (B2C) to own commercial growth for its employee benefits products, starting with private health insurance. You will move quickly across growth levers—from CRM and lifecycle journeys to website experiences and product-led growth—to improve lead generation, engagement and revenue.

You’ll shape customer journeys across email, in-app, push and web experiences, and run experiments to test value propositions, incentives, landing pages and

Qualifications

• Experience in B2C growth, lifecycle, retention, engagement or CRM marketing.

Responsibilities

• Own growth across employee benefits products, starting with private health insurance.
• Shape the customer journey across channels (email, in-app, push, website, product-led experiences).
• Run experiments to unlock growth opportunities and improve targeting, messaging and journey design.
• Launch end-to-end campaigns including CRM, lifecycle, triggers and automated journeys.

Skills

B2C growth

lifecycle marketing

retention

CRM marketing

automated journeys

data-driven decisions

Job description

Flare, backed by MYOB, is seeking a Senior Growth Marketer (B2C) to own commercial growth for its employee benefits products, starting with private health insurance. You will move quickly across growth levers—from CRM and lifecycle journeys to website experiences and product-led growth—to improve lead generation, engagement and revenue.

You’ll shape customer journeys across email, in-app, push and web experiences, and run experiments to test value propositions, incentives, landing pages and