Lifecycle Growth Marketing Lead

coreflow; Sydney; On-site; AUD 100,000 - 180,000; Full time

Benefits offered by this job

Top-of-market compensation with equity

Real ownership from day one

Fast-growing scope

Company card for food, coffee, tools

Daily team lunch and dinner at the the

An unlimited workspace budget

Visa sponsorship and relocation for to

Job summary

coreflow is building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We hire in Sydney, Australia, and operate globally.

We are seeking a lifecycle/retention marketer to own end-to-end customer journeys and optimize onboarding, activation, and monetization while reducing churn. You’ll craft automated, data-driven journeys, drive email and in-product messaging, and shape segmentation strategies to grow free-to-paid conversion and

Qualifications

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
• A hunger to win. This won’t be easy, and no one has done it before.

Responsibilities

• Own the customer journey from consideration to checkout: turn prospective customers into activated users and subscribers into loyal customers.
• Build and optimize lifecycle journeys: onboarding/activation, free-to-paid conversion, upsells, win-backs, reactivation of lapsed users.
• Own the promotional and engagement calendar to keep the community coming back.
• Cut churn by recovering failed payments and saving at-risk subscribers before they cancel.
• Develop the segmentation framework to engage the right users at the right time and automate journeys.

Skills

Lifecycle marketing

CRM

Retention analytics

Email marketing

Job description

coreflow is building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We hire in Sydney, Australia, and operate globally.

We are seeking a lifecycle/retention marketer to own end-to-end customer journeys and optimize onboarding, activation, and monetization while reducing churn. You’ll craft automated, data-driven journeys, drive email and in-product messaging, and shape segmentation strategies to grow free-to-paid conversion and