Growth CRM & Loyalty Manager — Lifecycle & Retention

BON CHARGE; Sydney; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary package

Strong career growth potential

Wellness-focused workspace

Job summary

BON CHARGE is a fast-growing Australian wellness brand with a Sydney CBD HQ. We are seeking a data-driven CRM & Loyalty Manager to lead lifecycle strategy across email, SMS and web push.

You will own flows, segmentation, and campaign strategy, collaborating with content, creative, and analytics teams to drive repeat purchases and extend LTV. This is a growth-focused role with one direct report, the CRM Coordinator, reporting to the Head of Customer Experience.

Qualifications

• Deep hands-on Klaviyo experience with flows and journeys.
• Proven email, SMS and push marketing for ecommerce or DTC brands.
• Experience with A/B testing and incrementality in flows and campaigns.
• Ability to design lifecycle journeys that drive revenue and retention.

Responsibilities

• Own CRM strategy across email, SMS and web push in Klaviyo.
• Build, manage and optimise automated flows across the customer lifecycle.
• Set campaign strategy and calendar; brief the CRM & Lifecycle Specialist.
• Direct and review the Coordinator’s execution; ensure brand and compliance.
• Own segmentation and audience strategy; continuously test audiences.
• Monitor reviews and feed insights into CRM messaging.
• Track and report key metrics; provide weekly insights and recommendations.
• Set creative direction and briefing standards for campaigns and flows.

Skills

Klaviyo flows

Email marketing

SMS marketing

Push marketing

A/B testing

Lifecycle journeys

Team mentorship

Analytics

CRM KPIs

Segmentation

Communication

Deliverability & compliance

GA4 familiarity

Shopify familiarity

Copywriting (CRM)

Tools

Klaviyo

GA4

Shopify

Job description

BON CHARGE is a fast-growing Australian wellness brand with a Sydney CBD HQ. We are seeking a data-driven CRM & Loyalty Manager to lead lifecycle strategy across email, SMS and web push.

You will own flows, segmentation, and campaign strategy, collaborating with content, creative, and analytics teams to drive repeat purchases and extend LTV. This is a growth-focused role with one direct report, the CRM Coordinator, reporting to the Head of Customer Experience.