Lifecycle Marketing Manager: Personalisation & Growth

Hipages Group; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Great Place to Work

Hybrid working

Talent development

Job summary

hipages is seeking a commercially minded lifecycle marketer to drive first-time and repeat engagement for households from our Sydney office. You’ll partner with Marketing, Product and Growth teams to optimise lifecycle programs and scale personalisation using Braze channels.

You will own experiments, use data to uncover opportunities, and collaborate with design and engineering to deliver measurable impact.

Qualifications

• 5+ years’ experience in lifecycle, customer or data-driven marketing (experience in SaaS, subscription or platform businesses preferred).
• Strong hands-on experience with Braze, Salesforce Marketing Cloud or HubSpot.
• Experience working closely with Product, Design and Engineering teams.
• Proven experience running growth experiments and using insights to improve performance.

Responsibilities

• Define priorities with Customer Engagement & Personalisation, Marketplace Growth, and Marketing Strategy to identify high-impact initiatives.
• Optimize lifecycle journeys through structured testing to improve repeat engagement and growth.
• Leverage customer data and insights to surface needs and opportunities.
• Lead lifecycle execution across Braze channels, including email and web/app push for personalisation at scale.
• Plan, run and evaluate experiments and iterate on what works.

Skills

Lifecycle marketing

Braze

Salesforce Marketing Cloud

HubSpot

Data analysis

Cross-functional collaboration

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Job description

hipages is seeking a commercially minded lifecycle marketer to drive first-time and repeat engagement for households from our Sydney office. You’ll partner with Marketing, Product and Growth teams to optimise lifecycle programs and scale personalisation using Braze channels.

You will own experiments, use data to uncover opportunities, and collaborate with design and engineering to deliver measurable impact.