Growth Marketer, pay.com.au

PONY EXPRESS; City of Melbourne; Hybrid; AUD 104,000 - 127,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary + bonus

Job summary

pay.com.au in Melbourne is creating a Growth Marketer role within the Growth team to acquire new customers across multiple channels. You will design incentives and automations to optimize payables, Get Paid and FX segments, while coordinating with a broader product marketing effort.

The successful candidate will have 2–4 years in growth or acquisition marketing, experience driving product growth, and a track record in building automated marketing processes with strong data-analytics capability.

Qualifications

• 2–4 years in growth or acquisition marketing.
• Experience driving product growth in B2B or B2C.
• Designed incentive or reward mechanics (e.g., referrals, activation nudges).
• Builds and automates processes in a marketing automation or CRM tool.
• Comfortable with attribution and A/B testing using Mixpanel, Amplitude, GA4, or similar.
• Can write and edit on-brand copy.
• Self-motivated and organized; works across many teams.
• B2B SaaS/fintech/payments experience preferred.
• Figma skills are a plus.

Responsibilities

• Own end-to-end growth initiatives to acquire new customers.
• Build and automate tests in marketing and automation tools.
• Brief in-house paid, web, content and design specialists; track CPA, CAC and conversion.
• Contribute to app as a new acquisition channel with product marketing alignment.
• Analyze why customers act and design incentives to shift behavior.

Skills

Growth marketing

Product growth

Incentive design

Marketing automation

CRM tools

A/B testing

Copywriting

Cross-team collaboration

B2B SaaS fintech

Figma

Tools

Mixpanel

Amplitude

GA4

Job description

• Newly create role
• End to end growth marketing
• Work with a team of specialists

Growth Marketer

pay.com.au | Melbourne, hybrid | Full time, permanent

Up to $115,000 plus super and bonus

About pay.com.au

pay.com.au lets businesses pay the ATO, payroll, super, suppliers and rent through one platform, by card or bank transfer. They earn points on those payments and can keep hold of cash for longer using their card's interest-free period. Payments sync back to Xero and MYOB.

The business was founded in Melbourne in 2019. It is now used by more than 70,000 businesses, and revenue grew from $33.2 million to $73 million in a year.

The role

This is a new role in the Growth team, reporting to the Growth Lead. The main goal is to bring in new customers through more channels and lower the cost of acquiring each one.

The Growth Marketer looks at why customers act, designs the incentives and mechanics that shift that behaviour, and automates what works so it keeps running. The focus is Payables, the core of the platform, with Get Paid and FX also in scope.

The Growth Lead will hand over a set of existing workstreams based on where the person's experience fits. Examples include:

• An affiliate program pilot, run with an external consultant
• SEO and AI visibility strategy, developed with an external agency
• The MQL pipeline, from first interest through to sales

pay.com.au is also launching an app as a new acquisition channel. This role works with the product team on the features marketing needs from it.

Day-to-day, the role involves building and automating tests in marketing and automation tools, briefing the in-house paid, web, content, and design specialists, and tracking results against CPA, CAC, and conversion.

About you

• Two to four years in growth or acquisition marketing, or a similar hands-on role, including direct experience running paid and/or web and CRO work
• Experience driving product growth, in a B2B or B2C setting
• Has designed incentive or reward mechanics, such as referral structures, activation nudges or loyalty programs
• Builds and automates processes in a marketing automation or CRM tool
• Comfortable with attribution, A/B testing and performance data in Mixpanel, Amplitude, GA4 or similar
• Can write and edit on-brand copy
• Self-motivated, organised and comfortable working across many teams
• B2B experience is highly regarded, and SaaS, fintech, payments or accounting experience is preferred
• Figma skills are a plus