Senior Growth Marketer - Lifecycle

Myob 2; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid workplace

Home office setup support

Corporate discounts and vouchers

Job summary

Flare, backed by MYOB, is seeking a Senior Growth Marketer (B2C) to own commercial growth for its employee benefits products, starting with private health insurance. You will move quickly across growth levers—from CRM and lifecycle journeys to website experiences and product-led growth—to improve lead generation, engagement and revenue.

You’ll shape customer journeys across email, in-app, push and web experiences, and run experiments to test value propositions, incentives, landing pages and

Qualifications

• Experience in B2C growth, lifecycle, retention, engagement or CRM marketing.

Responsibilities

• Own growth across employee benefits products, starting with private health insurance.
• Shape the customer journey across channels (email, in-app, push, website, product-led experiences).
• Run experiments to unlock growth opportunities and improve targeting, messaging and journey design.
• Launch end-to-end campaigns including CRM, lifecycle, triggers and automated journeys.

Skills

B2C growth

lifecycle marketing

retention

CRM marketing

automated journeys

data-driven decisions

Job description

Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier, and more beneficial for everyone.

About The Role

This is a high-impact Senior Growth Marketer - B2C role for someone who wants to own real commercial growth, move quickly and work across the full growth engine for Flare’s employee benefits products — starting with private health insurance.

You’ll be part of a lean, fast-moving team where your judgement, curiosity and ability to act will matter every day. This is a hands-on role for someone who can spot opportunities, decide what to test or change, and use a wide range of growth levers — from CRM and lifecycle journeys to website experiences, in-app engagement, messaging, offers and product-led growth — to improve lead generation, engagement, conversion and revenue.

What You'll Own

• Drive growth across employee benefits products — starting with private health insurance — by building and optimising B2C campaigns that generate qualified leads, engagement and revenue.
• Shape the customer journey across channels, using email, in-app, push, website and product-led experiences to reach employees with the right message at the right moment.
• Turn performance data into action, reviewing weekly results to identify gaps, spot opportunities and make practical improvements to targeting, messaging, creative, offers or journey design.
• Run smart experiments that move the numbers, testing value propositions, incentives, landing pages, product copy, prompts and feature ideas to unlock new growth opportunities.
• Build and launch campaigns end to end, including CRM, lifecycle, trigger-based and automated journeys for segmented employee audiences.
• Create clear, conversion-focused messaging that makes Flare’s employee benefits feel relevant, valuable and easy to act on.
• Bring commercial judgment to growth decisions, using engagement, conversion, retention and revenue metrics to decide what to start, stop, change or scale.
• Share clear recommendations with stakeholders, helping leadership and cross-functional teams understand what’s working, what isn’t and where to focus next.

What You'll Bring

• You’ll bring experience in B2C growth, lifecycle, retention, engagement or CRM marketing, with a track record of turning customer behaviour into commercial results.
• Know how to build CRM and lifecycle programs hands-on, including automated journeys, trigger-based campaigns and segmented audience experiences.
• Be comfortable moving from strategy to execution — shaping the plan, launching campaigns, reviewing performance and improving what happens next.
• Use data and business insight to optimise for qualified leads, product adoption, conversion, revenue and value.
• Understand how segmentation, personalisation, behavioural triggers and lead nurture can move customers through the journey.
• Work well across product, sales and marketing teams, bringing curiosity, clarity and practical recommendations to the work — including using AI tools to move smarter and faster.

Our Culture & Benefits

Our values have stood the test of time.If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

• Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
• Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
• Benefit from our partnership with Sonder, which supports the wellbeing of our team members
• Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
• Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
• Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.

We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.