Senior Growth Leader: Lifecycle, Product & VIP Growth

Okx; Australia; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive total compensation package

L&D programs and Education subsidy for

team building programs and company

Wellness and meal allowances

Comprehensive healthcare schemes for员工

Job summary

OKX in Australia seeks a Senior Growth Manager to own local growth strategy across product go-to-market, customer growth, and priority segments including advanced traders and VIPs.

This hands-on senior IC role translates business priorities into growth initiatives and measurable outcomes, collaborating with global Performance Marketing, Lifecycle, Product Marketing, Data, and other stakeholders to drive activation, retention, and monetization.

Qualifications

• Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
• Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
• Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.

Responsibilities

• Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting.
• Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
• Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value.
• Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth.
• Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging.
• Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting.
• Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs.
• Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders.

Skills

Product marketing

Lifecycle marketing

CRM strategy

Retention growth

Analytics

Stakeholder management

Tools

Marketing automation

Product analytics

Job description

OKX in Australia seeks a Senior Growth Manager to own local growth strategy across product go-to-market, customer growth, and priority segments including advanced traders and VIPs.

This hands-on senior IC role translates business priorities into growth initiatives and measurable outcomes, collaborating with global Performance Marketing, Lifecycle, Product Marketing, Data, and other stakeholders to drive activation, retention, and monetization.