Growth & Lifecycle Lead for VIP & Advanced Traders

OKX; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Education subsidy

Team events

Wellness benefits

Healthcare coverage

Job summary

OKX is seeking a Senior Growth Manager to own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments. You will collaborate with global teams and regional stakeholders to translate priorities into campaigns and automated journeys.

The role requires leading cross-functional initiatives, driving activation, retention, monetization, and lifetime value across advanced traders and VIPs.

Qualifications

• 5+ years in product marketing, lifecycle marketing, CRM or related field.
• Proven experience delivering lifecycle initiatives from strategy to results.
• Strong understanding of customer segmentation and journeys.
• Ability to build automated user journeys and brief specialists.
• Experience planning VIP engagements or events.
• Strong analytical skills linking marketing to retention and revenue.
• Ability to influence cross-functional stakeholders.
• Excellent communication and project management.
• Crypto/fintech or regulated industry experience is advantageous.
• Experience with loyalty programs or high-value customers is advantageous.

Responsibilities

• Own local product and lifecycle marketing initiatives end to end, from strategy to execution.
• Lead product marketing and go-to-market programs for priority products.
• Develop full-funnel lifecycle strategies for priority segments.
• Design customer lifecycle, loyalty, engagement, reactivation programs.
• Translate local priorities into campaign briefs and tailored messaging.
• Plan and execute high-value customer events and VIP experiences.
• Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance.
• Monitor funnel performance and communicate insights to stakeholders.

Skills

Product marketing

Lifecycle marketing

CRM strategy

Retention growth

Go-to-market

Cross-functional collaboration

Stakeholder management

Project management

Analytical skills

VIP events

Job description

OKX is seeking a Senior Growth Manager to own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments. You will collaborate with global teams and regional stakeholders to translate priorities into campaigns and automated journeys.

The role requires leading cross-functional initiatives, driving activation, retention, monetization, and lifetime value across advanced traders and VIPs.