Senior Digital Producer- Project Lead

RACV; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts on RACV products

Hybrid working

CBD office

Job summary

RACV is seeking an experienced Senior Digital Producer to lead end-to-end digital content delivery for major business projects and work streams. You will combine digital production expertise with strong project management to deliver engaging, accessible, data-led experiences across RACV’s website and digital platforms.

You’ll lead initiatives, define requirements, manage timelines, and collaborate with Product, UX, Analytics and Tech teams to optimise journeys using analytics, SEO and best

Qualifications

• Five+ years of experience as a digital producer.
• Proficiency with Adobe Experience Manager.
• Experience leading digital projects.
• Strong Agile project management, planning and prioritisation.
• Knowledge of SEO, GEO, UX, and customer experience metrics.
• Strong analytical and stakeholder management and communication skills.
• A tertiary qualification in Marketing or Business, or equivalent industry experience.

Responsibilities

• Lead digital content delivery across strategic initiatives.
• Scope content requirements, resources, timelines and success measures.
• Manage content planning, production, reporting, milestones and delivery risks.
• Partner with Product, UX, Business Analysis, Analytics and Technology teams.
• Use customer insights, analytics and SEO to improve digital journeys, engagement and conversion.
• Guide Digital Content Producers in accessibility, SEO, analytics and Adobe best practice.
• Manage agency and contractor resources when additional project support is required.
• Build strong stakeholder relationships and communicate complex concepts clearly.

Skills

Digital production

Agile project management

Stakeholder management

Analytics & data-driven

SEO

Education

Marketing/Business degree or equivalent

Tools

Adobe Experience Manager

Job description

• A Competitive Salary | Discounts on Selected RACV Products

About the Opportunity

RACV is looking for an experienced Senior Digital Producer to lead the end-to-end digital content delivery of major business projects and work streams. Combining digital production expertise with strong project management capability, you’ll help deliver engaging, accessible and data-led experiences across RACV’s website and digital platforms.

What you’ll do

• Lead digital content delivery across key strategic initiatives
• Scope content requirements, resources, timelines and success measures
• Manage content planning, production, reporting, milestones and delivery risks
• Partner with Product, UX, Business Analysis, Analytics and Technology teams
• Use customer insights, analytics and SEO to improve digital journeys, engagement and conversion
• Guide Digital Content Producers in accessibility, SEO, analytics and Adobe platform best practice
• Manage agency and contractor resources when additional project support is required
• Build strong stakeholder relationships and communicate complex concepts clearly

What You'll Bring

• At least five years’ experience as a digital producer
• Experience with Adobe Experience manager is essential
• Demonstrated experience leading digital projects
• Strong agile project management, planning and prioritisation skills
• Knowledge of SEO, GEO, UX, content design and customer experience metrics
• Strong analytical, stakeholder management and communication capabilities
• A tertiary qualification in Marketing, Business or a related discipline, or equivalent industry experience

Why RACV?

• Work for a purpose-led organisation that puts members and people first
• Generous discounts across RACV products and Services
• Hybrid working and a vibrant CBD office
• A genuine commitment to your career development, wellbeing and work-life balance
• A values-driven culture (IACT) where you can truly be at your best

The RACV difference

Curious about where this role could take you? Explore endless opportunities a diverse business can provide and grow your career in more ways than one.

Application process

You can learn more about the RACV at careers.racv.com.au

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.